Digital Marketing Specialist

Digital Marketing Specialist (CRM and Email Automation)

Remote within the UK

We’re on the hunt for a digital marketing maestro, skilled in CRM communication and automated email systems, to amplify our B2C and B2B loan offerings at Loan.co.uk.

If you’re a seasoned expert in crafting targeted email campaigns and relentless about optimising communication strategies to drive engagement and customer loyalty, we’d love to get to know you.

The mission you’ll embrace:

Loan.co.uk is revolutionising the loan industry. We simplify, expedite, and optimise loan processes for both individual consumers and businesses. Your role will be instrumental in propelling this mission forward.

Your daily responsibilities will include:

• Designing and Implementing CRM Strategies: Create personalised communication strategies that nurture relationships with both B2C and B2B audiences.
• Automated Email Marketing Campaigns: Develop, test, and optimise automated email systems to engage, inform, and convert leads.
• B2C and B2B Focus: Strategize and execute tailored marketing campaigns for both B2C and B2B sectors, promoting loan offerings and special features.
• Analytics and Reporting: Utilize advanced tools to analyse customer behaviours, refine strategies, and report key insights to stakeholders.
• Collaboration with Cross-Functional Teams: Work closely with product managers, designers, and developers to ensure cohesive messaging and brand alignment.
• Customer Insights and Segmentation: Leverage CRM data to create targeted and effective customer segments.
• Quality Assurance and Compliance: Ensure all communications are accurate, compelling, and compliant with legal and brand standards.

Qualifications and skills you should possess:

• 4+ years of experience in CRM communication and email marketing.
• Proven success in B2C and B2B digital marketing.
• Expertise in email automation tools and CRM platforms.
• Strong analytical skills, with a focus on data-driven decision-making.
• Exceptional written and verbal communication skills.
• Relevant degree in marketing, communications, or a related field.
• Ability to work autonomously, prioritize tasks, and meet deadlines.
• A collaborative mindset and strong interpersonal skills.

Bonus experience you may have:

• Experience in the finance or loan industry.
• Certifications in CRM or email marketing platforms.
• Entrepreneurial mindset and innovative thinking.
  
  

Why join Loan.co.uk?

• Competitive Salary: Reflective of your skills and contributions.
• Health Insurance: Top-tier health coverage.
• Work Flexibility: Work remotely or at our HQ - your choice.
• Growing Holiday Allowance: Start with 21 days, plus Bank Holidays, growing annually.
• Technology You Need: Just let us know what will help you excel.
• Exclusive Perks: Enjoy discounts on everything from travel to entertainment.
  
  

If you’ve read this far and believe you're the right fit, don’t hesitate. Apply now and become a part of our dynamic team.

(We are proud to be an equal opportunity employer. We welcome applicants without regard to race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.)