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Marketing Program Specialist II

extra parental leave
Remote: 
Hybrid
Contract: 
Internships
Experience: 
Mid-level (2-5 years)
Work from: 
Chennai (IN)

Offer summary

Qualifications:

2-4 years of Salesforce Marketing Cloud experience, Advanced skills in AMPscript and SSJS, Proficiency in HTML, CSS, and JavaScript, Experience with Marketing Cloud APIs.

Key responsabilities:

  • Build, schedule, and monitor emails
  • Report on email campaign performance
Lennox logo
Lennox XLarge http://www.lennox.com/
10001 Employees
About Lennox
Lennox (NYSE: LII) is a leading provider of innovative climate control solutions for heating, ventilation, air conditioning, and refrigeration (HVACR) markets. Beginning over a century ago, Lennox has built a strong heritage of Innovation and Responsibility. Our position as an innovation leader continually inspires us to promote more efficient energy use and a healthier environment through our product operations. Our engaged and diverse workforce is committed to providing climate control solutions that provide the most value and comfort for our customers. We are proud to have instilled a shared sense of responsibility and commitment among our approximately 10,000 employees located throughout North America and Asia. Lennox is publicly traded on the NYSE and has paid steady dividends on profits. (LII) The Corporation's brands include Lennox, Allied Air, Armstrong Air, Heatcraft, Ducane, Magic-Pak, and Friga-Bohn. Lennox is an Equal Opportunity Employer and supports a diverse, inclusive work environment.
See more Lennox offers

Job description

Company Profile:

Lennox (NYSE: LII) is an industry leader in energy-efficient climate-control solutions founded over a century ago on the principles of integrity and innovation. Dedicated to sustainability and creating comfortable, healthier environments for our residential and commercial customers while reducing their carbon footprint, we lead the field in innovation with our cooling, heating, indoor air quality, and refrigeration systems.

Job Description:

2 - 4 years of Salesforce Marketing Cloud Platform Expertise:


o Email Studio: Creating, testing, and deploying email campaigns.
o Journey Builder: Designing and managing customer journeys.
o Automation Studio: Building and managing automated workflows.
o Mobile Studio: Working with SMS, push notifications, and other mobile communications.
• Advanced skills in AMPscript for dynamic content and personalized email messaging and SMS
• Using SSJS for scripting within Marketing Cloud for more complex data manipulations and automation.
• Knowledge of HTML and CSS for creating and customizing email templates.
• Experience with Marketing Cloud APIs for integrating with other systems, including REST API and SOAP API.
• Understanding of data extensions, data imports/exports, and managing data relationships.
• Proficiency in JavaScript for custom functionality and interactions within emails and landing pages.

  Reporting - providing the marketing team with reports from the SFMC platform

Qualifications:

Build emails on SalesForce Marketing Cloud: build, schedule, send and monitor emails with SFMC using templates. Work with the marketing team to ensure that the requirements are met with respect to content/design as well as segmentation lists and audience. Work with the creative team to ensure that the emails are designed appropriately. Leverage skills in AMPscript for dynamic content and personalized email messaging and SMS UseSSJS for scripting within Marketing Cloud for more complex data manipulations and automation.

Reporting: monitor sent emails to check for accuracy and periodically send reports including issues and improvement opportunities.
A/B Testing and Optimization: suggest ways to optimize email campaigns and templates by finding A/B testing opportunities (subject lines, images, calls-toaction) to improve engagement and conversion rates.
Communicate with Stakeholders: to share where to optimize design, content, and style based on email reporting and performance

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Industry :
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

AMPScriptSalesforce Marketing CloudJavaScript (Programming Language)Email MarketingHTML5Data ManagementCSS CodesSalesforce Marketing CloudA/B TestingMarketing Optimization

Other Skills

  • Teamwork
  • Communication
Are you interested?

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