Donnelley Financial Solutions (DFIN) is a leader in risk and compliance solutions, providing insightful technology, industry expertise, and data insights to clients across the globe. We’re here to help you make smarter decisions with insightful technology, industry expertise, and data insights at every stage of your business and investment lifecycles. As markets fluctuate, regulations evolve and technology advances, we’re there. And through it all, we deliver confidence with the right solutions in moments that matter.
Summary:
The Senior Director, Head of Digital Marketing will oversee the global digital marketing strategy and technology footprint. This cross-functional role is a key position within Marketing and Sales Enablement, responsible for alignment of digital marketing campaigns with business objectives and delivering tangible results that drive software revenue growth.
Responsibilities:
- Develop, implement, and oversee a comprehensive digital marketing strategy and roadmap that aligns with Global Capital Market’s business priorities, with a focus on driving lead acquisition, client engagement and retention as well as enhancing the firm’s brand recognition as a software solutions provider.
- Lead, mentor, and develop a high-performing team of digital marketing professionals, fostering a collaborative, results-driven and innovative environment that executes to the highest standards.
- Define clear responsibilities, SLAs, and KPIs for digital marketers, and hold the team accountable for their deliverables.
- Lead the management and optimization of DFIN’s digital assets, including our websites, email marketing, SEO/PPC, and sales enablement technology tools.
- Facilitate open, transparent communication across teams and establish strong partnerships with internal stakeholders (GCM leadership, IT, sales operations, sales enablement, sales development, corporate communications, legal and product).
- Manage multiple external agencies and ensure proper project focus and prioritization across internal and external resources.
- Work in close partnership with the Director of Marketing Content and Campaigns to deploy multiple campaigns and projects simultaneously, ensuring they are completed on time, within scope, and aligned with business objectives.
- Partner with the Sales Training and Sales Operations teams to manage and optimize tools used across the broader Sales Enablement tech stack (eg, HighSpot) to develop a coordinated and comprehensive effort.
- Leads Quarterly Business Review (QBRs) or solution evaluations with stakeholders and vendors to align on needs, gaps, and next steps to optimize existing tech stack.
- Monitor, analyze, and report on key digital metrics, using data-driven insights to optimize performance and inform decision-making across all digital initiatives with a view toward pipeline building and revenue generation.
- Oversee the development and execution of the firm’s digital roadmap, managing the project intake system to ensure alignment with strategic priorities and efficient resource allocation.
- Keep abreast of the latest digital marketing trends, technologies, and best practices to continuously innovate and elevate DFIN’s digital marketing efforts.
Qualifications:
- 10-15 years of progressive experience within digital marketing or marketing technology roles.
- Demonstrated ability to lead and develop a digital marketing team, with experience managing direct reports.
- Strong interpersonal skills, with a proven ability to work cross-functionally and build relationships across different departments, with the ability to present complex ideas to both technical and non-technical stakeholders.
- Extensive experience managing complex digital projects from concept to completion, with a strong ability to meet deadlines and manage resources, including budget optimization.
- Strong organizational, project management, and communication skills.
- Hands-on experience with web analytics tools, marketing automation, CMS, and CRMs. Preferred experience with: Acquia, Eloqua, Drift, Salesforce, and Google Analytics.
- Developed and executed ABM campaigns, in collaboration with Sales.
- Ability to analyze data to drive decisions, optimize sites and campaigns, and measure ROI.
- Familiarity with SaaS solutions, the global capital markets ecosystem, and financial and regulatory reporting requirements is preferred.
It is the policy of Donnelley Financial Solutions to select, place, and manage all its employees without discrimination based on race, color, national origin, gender, age, religion, actual or perceived disability, veteran's status, actual or perceived sexual orientation, genetic information or any other protected status.
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