Senior SEO Specialist- Marketing (WFH)

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Role

We are looking for a skilled and results-driven SEO Specialist to join our dynamic marketing team. The ideal candidate will possess a strong understanding of SEO principles, demonstrate expertise in executing comprehensive SEO audits, and implement effective SEO strategies to enhance our online presence. This role requires a proactive approach to improving search engine rankings, driving organic traffic, and increasing conversion rates.

What you’ll do

• Conduct and be responsible for effective SEO Audits including technical audits.

• Perform content audits to evaluate the quality and relevance of existing content.

• Perform in-depth technical audits to identify and rectify issues affecting website performance.

• Analyze site architecture, crawlability, indexation, mobile optimization, page speed, and other technical factors.

• Collaborate with web developers to ensure technical SEO best practices are implemented.

• Conduct thorough backlink audits using industry-leading tools and identify toxic backlinks and recommend disavow strategies.

• Analyze backlink profiles to identify opportunities for improvement and growth.

• Identify content gaps and opportunities for optimization.

• Provide actionable recommendations for content enhancement and alignment with SEO best practices.

On-Page SEO:

• Recommend and implement on-page SEO strategies, including but not limited to:

• Optimizing header tags (H1, H2, H3) for better keyword relevance and readability.

• Enhancing internal linking structure to improve navigation and distribute link equity.

• Crafting and optimizing metadata (title tags, meta descriptions) to improve click-through rates.

• Implementing FAQ schema markup to enhance search result visibility.

• Keyword Research:

• Conduct comprehensive keyword research for Penbrothers' blog and other content formats (infographics, white papers, guides, etc.) monthly.

• Identify high-potential keywords for non-blog pages as needed.

• Utilize keyword research tools to discover new opportunities and optimize existing content.

SEO Competitor Analysis:

• Perform SEO competitor analysis, including keyword/content and link gap analyses.

• Identify strengths and weaknesses of competitors’ SEO strategies.

• Provide actionable insights to outperform competitors in search rankings.

Outreach and Link-Building:

• Plan and implement an effective outreach and link-building strategy.

• Identify and establish relationships with relevant websites for link-building opportunities.

• Monitor and report on the success of link-building efforts.