Head of Marketing | US

Peak Support, an outsourcing firm serving some of today’s most innovative companies, is seeking a marketing leader (Director, Senior Director, VP) to join our team.

The head of marketing should have experience with demand generation in the B2B mid-market and be ready to jump in and help us drive predictable and repeatable revenue for the business.

The head of marketing will oversee a team of 5-6 people in the U.S. and overseas, as well as freelancers/marketing consulting firms. They will need to be a doer as well as a leader, and will be responsible for taking our marketing and demand generation efforts to the next level. Areas of responsibility include content, search, paid ads, branding, and more.

Peak Support manages customer service and back-office teams for high-growth companies. Founded in 2015, we are a 4x Inc. 5000 company and a Certified Great Place to Work, with 2,000 team members in the Philippines, Colombia, Eastern Europe, and the U.S.

Why Peak Support?

If you want to work for high-growth companies, Peak Support is the place to be. Our clients range from early-stage startups with fewer than five employees to unicorns with valuations well over $1 billion to old-line companies re-imagining themselves. We have been profitable from day one and we are proud that in our first five years, we grew entirely through client referrals.

We are dedicated to providing exceptional service to our clients AND an exceptional work environment for our team members. We don’t do this with ping pong tables or video games. We do it by creating a positive, encouraging and performance-driven culture that enables our team members to build rewarding, long-term careers.

Peak Support is actively working to create a diverse, equitable and inclusive company. Applicants will be considered without regard to race, color, religion, gender, gender identity or expression, disability, sexual orientation, national origin, age, or veteran status.

Work from Home PLUS

Peak Support offers all the convenience of working from home, with the benefits of working for an established organization with an exceptional team and tremendous opportunities for growth.

Peak Support has been 100% remote since day one, so we have built a culture and a set of processes that support the success of our remote team members. When we can, we get together in person. We believe that building offline relationships is critical to successful online work.

Responsibilities:

• Set the vision, strategy, and budget for the marketing department
• Manage the in-house marketing team, as well as freelancers and vendors
• Build a demand generation capability. This could include content marketing, search optimization, email marketing, paid ads, events, and more. We will look to you for insights on what we’re doing well and what we should be doing differently.
• Provide direction for and manage SEO initiatives and paid advertising campaigns
• Identify and test new marketing opportunities; create milestones so you can evaluate them and pull funding if they are not effective
• Communicate the marketing plan and results to the Marketing team as well as the leadership team
• Work closely with the Sales team to identify targets and create Sales Enablement materials and campaigns including PowerPoint decks, case studies and videos
• Oversee competitor research and analysis
• Manage agency providers, consultants, freelancers, and other suppliers, including contract negotiation and management
• Oversee the operations of the company’s website

Head of Marketing Requirements:

• Bachelor's degree preferred; MBA is a plus
• Experience leading marketing in a B2B environment; business services experience a plus; BPO experience a plus
• Demonstrated experience with data analytics. You need to be able to ask the right questions, dive into data, and use that data to inform strategy
• Strategic thinker; ability to adapt in a constantly-changing marketing landscape, as new channels arise and old channels become saturated
• Solid writer and editor
• Good design sense: ability to provide feedback to graphic designers in order to produce crisp, clean designs on the web, PowerPoint, eBooks, etc.
• Attention to detail
• High competence in project and stakeholder management
• Excellent interpersonal and oral communication skills