This is a remote position.
Content & Partnership Growth Specialist – 20 hours per week.
Overview:
We are looking for a dynamic and self-motivated individual to join our team at Food
Truck Profit, a community of food truck entrepreneurs offering consulting and coaching
services. The primary goal of this role is to increase organic web traffic by driving SEO-
optimized content, securing backlinks, managing partnerships, and setting up affiliate
programs. Success in this role will be measured by increased website traffic, improved
SEO rankings, and the successful growth of our partner network.
Key Responsibilities:
1. Content Creation & SEO (50%)
Write 3-4 high-quality, SEO-optimized articles per week focused on topics
relevant to food truck entrepreneurs. This includes creating simple graphics to go
with the articles.
Ensure strategic interlinking between new and existing content to maximize SEO
performance.
Research and incorporate target keywords to improve organic search rankings.
Monitor content performance using tools like Google Analytics and adjust
strategies based on insights.
2. Backlink Outreach & Relationship Building (30%)
Conduct targeted outreach to secure backlinks by featuring local food trucks,
entrepreneurs, or food truck events in articles. Outreach may be done via email
and occasional phone calls.
Reach out to at least relevant websites (e.g., news outlets, business directories,
food blogs, industry partners) for backlink opportunities per article.
Track and report on backlinks earned; a commission structure will reward high-
quality backlinks secured.
3. Partner Management (15%)
Maintain and update profiles of partners in our Partner Portal (e.g., food truck
manufacturers, accountants, lawyers).
Build and nurture relationships with partners to ensure they feel engaged with our
community and encourage reciprocal backlinks.
Explore opportunities to feature partners in articles or promotions that can drive
additional traffic and SEO benefits.
4. Affiliate Program Management (5%)
Assist in setting up and managing an affiliate program for our paid courses, using
the Shopify affiliate system.
Reach out to small business coaches, food truck consultants, and relevant
communities (starting with states like Colorado) to promote the affiliate program.
Track performance and conversion rates of affiliate partnerships.
Key Metrics:
Content Production: 3-4 SEO articles per week.
Backlink Acquisition: Secure quality backlinks per article; commission for
exceeding monthly backlink targets.
Partner Engagement: Maintain and update profiles quarterly
Affiliate Program: Onboard new affiliate partners per month.
Ideal Candidate:
Strong writing skills with a focus on creating SEO-optimized content.
Prior Experience with Wix highly preferred. This position will publishing articles
live directly on the platform.
Experience with ChatGPT is helpful. Content must be original and creative but
ChatGPT may be used to support content creation.
Experience in SEO, link building, and digital outreach strategies.
Ability to manage and grow partnerships that are relevant to SEO.
Self-starter with excellent communication skills and the ability to work
independently.
Passion for the food truck or entrepreneurial industry is a plus.
Schedule:
Monday to Friday, 4 hours a day flexible within 8am to 6pm Eastern
