Business Marketing Specialist - Cardiovascular Informatic (CVI)

Job Title

Job Description

KEY AREAS OF RESPONSIBILITIES

The Business Marketing Specialist “BMS” drives superior customer value by developing and executing the go-to-market approach to reach prioritized customer segments and ensure profitability and growth of the assigned portfolio (the associated product, solutions, and services) in alignment with the business strategy. BMS ensures perfect and flawless new product introductions and launches by working closely with the cross functional team. BMS helps sales teams by ensuring sales enablers are in place.

Marketing Plan and Execution

• Support the Business Marketing Manager, in creating the strategic marketing plan for CVI Japan by providing customer insights and the trends of the market
• Drive the business-specific execution of the marketing plan via translating and aligning those with the HQ business plans
• Manage and lead the entire process of CVI such as go-to-market, downstream marketing, KOL management, commercial excellence
• Work closely with overseas product management team as well as a business counterpart to involve and collaborate with other team members across functions
• Responsible for forming the cross-functional team required to plan and execute a product launch
• Responsible for driving local product launches in line with the global strategy and the overall market's business and marketing strategy
• Responsible for planning and to drive KOL management to increase brand preference

Marketing Sales Support

• Capture, assess, and act on win/loss analysis
• Create localized assets and content for the sales teams in close collaboration with marketing operations.
• Support sales teams with background knowledge, market insights, competitive insights, instruments, and tools to maximize business opportunities.
• Point of contact and “go to” resource for product sales specialist, clinical application specialist for (pre-)sales support
• Drive customer-facing events to generate new leads and prospects

Business Generic

• Work closely with business marketing team members as well as the delivery and service team to  run an effective performance management

Requirement :

• Bachelor’s Degree required
• Familiar with medical devices or software medical products manufacturing environment especially Cardiovascular Informatics.
• Ultrasound equipment experience
• 7+ years of product management with a proven track record
• Must be a team player and have good communication skills
• Requires scientific/technical talent of product professional
• Demonstrated ability to set and meet deadlines
• Ability to work in a dynamic environment
• Excellent communication skills in Japanese and English, both oral and written, as well as organization and document skills
• Understanding of Program and Portfolio Management is required
• Strong situational awareness, coupled with facilitation, team building, problem-solving, and conflict resolution skills is required
• Working knowledge of Windows operating systems, and Microsoft Office applications including Outlook, Word, Excel, Visio, PowerPoint, etc. is required

Preferred

• Work experience in cardiology is a plus
• Master degree graduate

Product Information:

https://www.philips.co.jp/healthcare/solutions/clinical-informatics/cardiology-informatics-cvis

https://www.philips.co.jp/healthcare/resources/landing/cardiovascular-workspace

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