Demand Gen Manager - Enterprise ABM, Canada, Remote

Highlights:

• OTE: $115,000
• Base Salary: $93,000
• Location: remote in Canada
• Stock options

About Fundraise Up

At Fundraise Up, we are reimagining the fundraising platform to create the most convenient and fastest way to donate to non-profit foundations. Our innovation is aimed at enhancing loading speeds, boosting conversion rates, offering diverse payment methods, and more. Each month, individuals worldwide donate tens of millions of dollars through our platform. We are the go-to fundraising solution for some of the world's leading non-profit organizations. The UNICEF, Barack Obama, the Alzheimer's Association, and many others leverage our platform for their online fundraising needs.

About the Role

We’re seeking a Demand Generation Manager - Enterprise ABM to join our marketing team and play a critical role in supporting the Senior Manager of Enterprise Marketing. In this position, you’ll drive demand and engagement across enterprise prospects through a targeted ABM and demand generation strategy. This role offers the chance to impact qualified lead generation and increase engagement in high-value accounts.

Key Responsibilities

• Support and implement ABM campaigns targeting enterprise prospects, leveraging personalized content, outreach, and multi-channel strategies to engage and convert high-value accounts.
• Plan, execute, and manage demand generation initiatives, including webinars, virtual events, and paid media campaigns. Drive brand awareness and pipeline growth among target accounts.
• Collaborate with the Senior Manager to develop and implement multi-channel campaigns, optimizing for reach, conversion, and engagement across key accounts.
• Work closely with the content and creative teams to develop tailored assets (e.g., landing pages, email templates, social posts) that align with ABM goals and resonate with target audiences.
• Oversee paid media efforts on platforms such as LinkedIn and Google Ads, adjusting strategies to maximize ROI and enhance campaign performance.
• Monitor, analyze, and report on campaign performance using key metrics like lead generation, pipeline growth, and engagement. Provide actionable insights and recommendations to optimize future campaigns.
• Lead the end-to-end planning and execution of webinars and events, from initial setup to post-event analysis and follow-up, ensuring high engagement and valuable lead generation.

Skills and Qualifications

• Minimum of 5 years of experience in demand generation, ABM, or a related marketing field, with a proven track record of driving successful campaigns that generate qualified leads and drive pipeline growth.
• Strong understanding of ABM strategies and best practices, with the ability to execute personalized campaigns targeting high-value accounts across multiple channels.
• Demonstrated experience in planning and managing multi-channel marketing campaigns, including webinars, events, and paid media (LinkedIn, Google Ads, etc.), from conception to analysis.
• Strong ability to analyze campaign data, draw insights, and provide actionable recommendations for improving campaign effectiveness and achieving business goals.
• Excellent teamwork and communication skills, with the ability to collaborate effectively with cross-functional teams, including content, creative, sales, and leadership.
• Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM tools (e.g., Salesforce) to manage campaigns, track performance, and report on results.
• Strong organizational skills with the ability to manage multiple projects simultaneously, ensuring deadlines and objectives are met.
• Proactive in identifying challenges and opportunities within campaigns, with a focus on continuous improvement.

Success Criteria

• Demonstrable growth in qualified leads and marketing-sourced opportunities within targeted high-value accounts.
• High conversion rate of qualified leads to sales opportunities, driven by effective targeting, follow-up, and nurturing.
• Increased engagement across marketing channels, reflecting higher brand presence and interest within the target enterprise segment.
• Continuous improvement in campaign performance, based on data-driven insights and regular performance reviews.

Benefits

• 15 days of vacation, 7 company holidays plus an additional 3 floating holidays and 5 sick days.
• 401(k) plan with company match.
• FSA Spending Account.
• 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
• Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
• Paid parental leave
• Remote working.

If you're a driven, results-oriented marketer who thrives in a fast-paced, collaborative environment and is eager to make an impact in the enterprise space, we’d love for you to join our team!

**Please note: All official correspondence from Fundraise Up will exclusively originate from the @fundraiseup.com domain. Exercise caution and ensure the authenticity of emails claiming to be from our company.

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