Senior Marketing Manager - Horse Feed

Senior Marketing Manager - Horse Feed

The target location for this role is Land O’Lakes Corporate Headquarters in Arden Hills, MN, however this position can be remote (virtual) and located anywhere in the US.

The Senior Marketing Manager-Horse Feed is responsible for setting strategic vision and growth targets, implementing the business strategy, and orchestrating the work to deliver the P&L financial objectives of the Purina Horse feed and supplements business.  We are looking for somebody who has passion for and experience with the equine industry. In this role you will help develop strategy and lead marketing efforts.  You will partner with direct reports and a cross-functional team to deliver superior financial and market share growth and provide continual leadership towards the long-term growth objectives of the enterprise.  

Key Responsibilities:

• Owns P&L including managing investments and expenses to deliver profitable growth and balances initiatives to capitalize on growth while delivering the bottom line

• Owns development of marketing strategies consistent with retail team approach including pricing, channel, customer, customer segmentation, and new products/services

• Owns innovation strategy (for products and services) in collaboration with R&D and Global Marketing Portfolio Leader

• Builds business processes including risk management and negotiations with suppliers and/or customers

• Partners with FP&A on financial projections

• Partners with Global Marketing (Services) and Global Marketing Portfolio Leader on brand marketing and promotional strategies

• Provides strong leadership and direction to cross functional teams

• Delivers synthesized business results, watchouts, and opportunities to advise senior leaders

• Supports S&OP (sales and operations planning)

• Partners with business experts on insights and development of pricing and trade execution

• Develops a deep understanding of market and industry dynamics, business, competition, brand landscape, customers, consumers and industry

• Builds and maintains relationships with key customers, suppliers, and other business partners

• Establishes and monitors business KPIs to track progress and ensure alignment with objectives

• Leverages and owns business insights (i.e. market, customer, retailer, competitive, sales, pricing) and business analytics to make fact-based, data-driven decisions

• Establishes and monitors business KPIs to track progress and ensure alignment with objectives

• Leverages and owns business insights (i.e. market, customer, retailer, competitive, sales, pricing) and business analytics to make fact-based, data-driven decisions

• Recruits, develops, and retains top talent, fostering a high performing team culture

• Provides coaching, mentorship, and professional development opportunities to empower team members and enhance capabilities

• Travel required >20%

Required Experience & Education:

• Bachelor’s degree in business, marketing or related field; MBA preferred

• Proven track record of success in P&L leadership roles including a minimum of 6 years of experience

• Talent minded leader skilled at empowering teams to collaborate and drive results including 3 years of experience leading teams

• Experience in marketplace-backed innovation

• End-to-end business understanding including R&D and commercial sales

• Strong knowledge of animal nutrition industry, particularly horses and horse feed, is preferred

• Proven financial and business acumen

• Strategic thinking capability and ability to solve complex problems, to pivot when required, and a high level of comfort with ambiguity

The salary range is $138,720 - $208,080

About Land O'Lakes, Inc.

Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).

Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.

Neither Land O’Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.