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Digital Marketing Specialist

extra holidays - extra parental leave

Remote:

Hybrid

Contract:

Experience:

Mid-level (2-5 years)

Work from:

Lahore (PK)

Offer summary

3+ years managing paid search campaigns, Proficient in Google and Bing Ads, Strong analytical capabilities, Knowledge of PPC campaign management.

PrimeSystemSolutions Hrtech: Human Resources + Technology Scaleup https://primesystemsolutions.com/

51 - 200 Employees

Job Title: Digital Marketing Specialist

Responsibilities:

Develop, manage, and optimize Paid Search (Google + Bing), and Google Demand Gen campaigns based on goals.
Conduct comprehensive keyword research and competitive insights to identify traffic-driving opportunities and optimize targeting for maximum reach and efficiency.
Manage and optimize all campaigns and bidding strategies, seeking to continually drive increasing conversions.
Utilize internal data analytics tools to track key performance metrics and make data-driven decisions to refine campaign performance and improve efficiency.
Implement A/B testing for ad creatives, copy, and landing pages to perpetually enhance campaign performance.
Glean insights from campaign data and provide actionable recommendations.
Identify and capitalize on emerging opportunities, such as new platform features, ad formats, or audience segments, to boost traffic acquisition.
Nice to have additional experience: Meta (Facebook) Ads, TikTok Ads, and Affiliate

Qualifications:

3+ years of experience fully owning and managing large-scale paid search campaigns on Google Ads and Bing Ads with a focus on both growth and efficiency.
Proficiency in tools like Google Ads, Microsoft Ads, Meta Ads Manager, and related platforms (Google Analytics, Google Tag Manager, etc.)
Strong understanding of PPC campaign management, including keyword research, ad copywriting, bid management, and conversion tracking and attribution.
Demonstrated analytical capabilities and the ability to present data clearly and concisely in a fast-moving business environment.
Ability to draw actionable insights out of large sets of data with the use of Excel
Data-driven and goal-oriented.
Familiarity with SEO and broader digital marketing principles (advantageous but not essential).
Nice to have: Experience with Salesforce