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Growth Marketing Manager, Retention (Apparel)

Remote:

Full Remote

Work from:

Argentina

Offer summary

Qualifications:

Experience in growth marketing strategies, Proficiency in data analysis and insights, Familiarity with digital marketing channels, Strong understanding of customer retention techniques.

Key responsabilities:

Develop and optimize customer retention strategies
Enhance communication through various paid and owned channels

Trafilea Tech E-commerce Group Information Technology & Services Scaleup https://www.trafilea.com/

201 - 500 Employees

See more Trafilea Tech E-commerce Group offers

Job description

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

Marketing@Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

Our intimate apparel Brands: Shapermint, Truekind and Shapermint Essentials,
Our beauty Brands: Revel Beauty and Spa Dr.
Our content and subscription Brand: The BodCon.

We are looking for a Growth Marketing Manager to establish a comprehensive returning customer journey, encompassing all stages, with a specific focus on retention opportunities. This includes optimizing communication and tactics through our proprietary channels such as Paid Media, E-mail, SMS, and Push Notifications. The primary goal is to enhance retention levels by utilizing data and insights, while simultaneously improving key metrics such as Customer Lifetime Value (LTV), Repurchase Rates, Net Promoter Score (NPS), and purchase frequency, while minimizing unsubscribe rates and cancelations.