Director of Demand Generation

The Director of Demand Generation will play a pivotal role in creating and executing high-impact demand generation strategies that drive revenue growth and pipeline for DataBee, an exciting new cybersecurity business unit of Comcast Technology Solutions. Under the DataBee umbrella is the DataBee Hive security, risk and compliance data fabric platform and products that support multiple critical use cases; and BluVector, an AI-powered network detection and response (NDR) solution. This role will primarily be focused on helping DataBee build demand and market share for its security data fabric platform, but there will be some demand gen support for the BluVector product line as well.     

This individual will be a key leader on the DataBee marketing team, working closely with our marketing, sales, and product teams to understand our buyer's needs, develop targeted campaigns, and increase market awareness. This role requires a deep understanding of the buyer’s journey and a track record of success in generating demand and a penchant for partnering with Sales to continually fine-tune and improve the selling process and time-to-results.  

Worth noting is that DataBee is working to create a new market category for security data fabric as it serves the needs of large, complex enterprises. As a new category and a new brand—within a Fortune 33 company not known for cybersecurity products—the importance of creating and supporting the demand gen “engine” for this new business can’t be overstated. 

While a leadership role within the dedicated DataBee marketing team, the Demand Gen Director will also work very closely with the shared marketing services team that supports all CTS business units. 

Key Responsibilities 

• Lead and execute the demand generation strategy to drive pipeline and revenue growth 

• Play a key role in refining and implementing the organization’s ABM strategy  

• Develop and manage multi-channel marketing campaigns across digital, email, content, and events 

• Partner closely with product marketing and with PR/AR/comms to understand and articulate buyer personas, value propositions, and messaging that resonates with our target audiences 

• Closely collaborate with sales to ensure alignment on targets, campaigns and objectives, optimal use of sales and marketing tools, and to review results for continuous improvement 

• Measure, analyze, and report on campaign performance, including lead generation, conversion rates, and pipeline contribution, to inform data-driven decision-making 

• Optimize lead nurturing programs and strategies to move prospects through the buyer’s journey 

• Manage demand generation budget, ensuring optimal allocation and maximizing ROI on marketing investments 

• Work closely with the shared services marketing team for Comcast Technology Solutions, where most marketing operations systems and tools reside today, to continuously evaluate and tune the tools supporting DataBee to streamline campaign execution, tracking, and reporting 

• Stay current on industry trends, the competitive landscape, and the security, risk and compliance challenges addressed by DataBee to inform demand generation strategies 
   

Required Skills and Experience 

• 10+ years of experience in demand generation, growth marketing, or a similar role, ideally within the cybersecurity industry 

• Proven track record in developing and executing successful demand generation programs that drive qualified leads and revenue growth 

• Expertise in the tools underpinning digital demand and growth marketing activities, including Salesforce, Pardot (or similar), Demandbase and ZoomInfo, for example, for campaign management, lead scoring, and reporting 

• Strong analytical skills, with the ability to interpret data and metrics to optimize campaigns and strategies effectively 

• Excellent written and verbal communication skills with a customer-centric mindset 

• Experience managing and building teams 

• Ability to work cross-functionally and collaborate with diverse teams to drive alignment and achieve business objectives 

• Self-motivated, innovative, and results-oriented, with a strong attention to detail and organizational skills 

• Both large company and start-up experience a plus 

 
In return, we will invest in you and your career. 

You will be supported by a team that cares about you and your success, made up of peers and leaders who make every effort 

• To provide you with well-planned support, learning, and access to expertise in the marketplace. 

• To invest in your personal and professional growth and reward you. 

• And, provide you with an environment that is defined by collaboration and team-success 

Employees at all levels are expected to: 

• Understand our Operating Principles; make them the guidelines for how you do your job. 

• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services. 

• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences. 

• Win as a team - make big things happen by working together and being open to new ideas. 

• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers. 

• Drive results and growth. 

• Respect and promote inclusion & diversity. 

• Do what's right for each other, our customers, investors and our communities.