Demand Generation Manager

At Workwize, we’re revolutionizing how businesses support their global teams.
The rise of a global workforce has enabled companies to access a broader talent pool but has also brought logistical challenges, such as local vendor availability, timely laptop delivery, equipment management, and local retrieval and storage. Workwize’s SaaS platform, integrated with suppliers and warehouses worldwide, simplifies and automates the deployment, management, and retrieval of IT hardware for distributed teams. Currently, Workwize facilitates fast, local deliveries in 100+ countries, supporting the IT lifecycle for over 25,000 users and managing 100,000+ devices globally.

About the role:

We are seeking an experienced Demand Generation Manager who is passionate about creating and nurturing interest across the buyer journey. In this role, you will focus on developing and executing strategies that drive awareness, generate qualified leads, as well as support pipeline growth and long-term revenue.

What You Will Do:

1. Full-Funnel Marketing:

   • Focus on the entire customer journey, from awareness to conversion and retention.

   • Develop and execute marketing campaigns that engage prospects at each stage of the funnel.
     

2. Multi-Channel Campaigns:

   • Combine content marketing, email campaigns, webinars, SEO, and organic/paid social media.

   • Implement integrated marketing strategies across multiple channels to maximize reach and engagement.
     

3. Lead Nurturing:

   • Develop strategies to move leads from awareness to consideration through middle-funnel efforts (e.g., gated content, nurture sequences).

   • Create personalized content and communication plans that resonate with target audiences.
     

4. Collaboration:

   • Work closely with sales teams to align marketing and sales efforts.

   • Ensure seamless handoff of qualified leads to the sales team and support joint initiatives.
     

5. Data-Driven Strategy:

   • Track and optimize lead-to-customer conversion rates, not just ad performance.

   • Analyze campaign performance and use insights to refine strategies.
     

6. Account-Based Marketing (ABM):

   • Implement ABM strategies for targeted high-value accounts.

   • Coordinate personalized marketing efforts to engage specific organizations.
     

7. Optimize Conversion Rates through A/B Testing:

   • Conduct A/B experiments on websites and landing pages to enhance user experience and increase conversion rates.

   • Utilize testing insights to improve overall campaign effectiveness.
     

8. Stay Up to Date with Industry Trends:

   • Continuously update knowledge on performance marketing trends, tools, the use of AI, and best practices to maintain a competitive edge.

   • Implement innovative strategies to keep Workwize at the forefront of demand generation.