Performance Strategist, Paid Social

Who is PureCars?

As the industry leader in automotive marketing, we’re trusted by the best dealers in North America. From innovative solutions to support from trusted experts, making marketing easier is our job. PureCars provides everything dealers need to attract and convert more customers with tech-driven solutions, unmatched data capabilities, and direct access to support.

We are a certified digital provider for 18 OEM programs and compliant with over 40 brands. We also serve 65 of the top 100 dealer groups in North America. We are proud to partner with leading organizations such as Google, Meta, Amazon, Spotify, Disney+, Microsoft, Oracle, and others to offer the widest range of advertising channels to our dealership clients.

We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways.

Job Summary - Performance Manager, Paid Social

The Performance Strategist, Paid Social will manage, analyze, and update automotive-related social marketing campaigns utilizing Facebook Ads, PureCars’ proprietary technology, and scalable tech tools to drive revenue for our automotive clients around the US and Canada. You will get to partner with client-facing Account Executives to ensure strategic ad optimization initiatives are met while providing insights into improvements that can be made with their campaigns.

What You’ll Do:

• Create and manage paid social campaigns based on automotive dealership and marketing agency goals
• Monitor and optimize for KPIs including but not limited to CTR, CPA, CPC, and overall campaign spend
• Utilize first party audiences as available to help drive dealer goals
• Analyze ad performance and pacing reports to provide impactful optimization insights
• Strategize with account facing teams on what ads best suit the client’s budget
• Participate in projects as a team and individually to evolve with best practices, test strategies, new processes, and tech upgrades as needed

  The Skills and Experience You Bring:

• 1+ years experience in paid social campaign management
• Experience with multiple media channels a major plus
• Experience with tools like Fluency and Kenshoo/Skai for scaled media management a plus
• Basic knowledge and experience in using Google Analytics a plus
• Detail oriented with the ability to use Excel or Google Sheets for pivot tables and vlookups are a plus

Our Perks & Quirks:

• Rich Benefits Plans - Health, dental, vision, 401(k), paid parental leave, and more!
• Open PTO Policy - Take what you need, when you need it.
• Internal Growth - Over ⅓ of the positions opened and filled are with our own employees.  
• Learning and Development - Robust new employee onboarding, leadership, and management training. 
• Radical Transparency - All employees have direct access to our executive leadership, whether in recurring town halls or direct conversation and mentorship. 
• Diversity & Inclusion - Come one, come all! Between ongoing training, panels, celebrations, and more, our DEI team ensures every employee knows they belong here.

PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status. Just be passionate, genuine, collaborative, data-driven, and entrepreneurial at heart!

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