Global Business Development Manager, Enterprise Sales

Company : ABC Fitness Solutions

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Job Description

INTRODUCTION: 

ABC Fitness Solutions is seeking a Business Development Manager to lead strategic account-based, multi-touch programs to meet lead, pipeline and revenue goals for high-value accounts. This role will be the point person for researching and developing growth strategies, aligning with the strategic account executives and deploying outreach activities to build pipeline and drive acquisition and cross-sell of products for large accounts. This role will work cross-functionally to coordinate and plan tactics ranging from direct mail, paid search, emails, content and more to meet deadlines and goals.

Additionally, this role will play a key role in developing, creating and executing all Sales Presentation templates, Agendas, RFPs and collateral for assigned Accounts assigned. This includes tailoring materials to showcase how ABC’s products provide solutions for a prospect.

The ideal candidate will have a more sales led approach to business development; being experienced in creating targeted and direct content, demonstrable knowledge of marketing positioning and the impact on sales, as well as the importance of key messaging and positioning.  

WHAT YOU’LL DO:    

Research and Identify Account Segments

• Develop and maintain database of named accounts and contacts to ensure campaigns are targeted to the right people in partnership with VP Global Enterprise Sales, strategic account executives and client success managers
• Perform marketing research related to key accounts
• Identify Accounts in New Markets

Program Development and Execution

• Develop and execute short- and long-term multi-channel campaigns to drive pipeline, bookings and retention
• Collaborate with Sales and Revenue Operations to improve data quality, campaign tracking, reporting, and segmentation
• Partner with client-facing teams to create and coordinate creative content (e.g., webinars, events, media sponsorships, direct mail, PowerPoint) specific to identified prospects
• Project manage activities and maintain outreach calendar. Ensure activities are on budget and launched on time
• Partner with Product Marketing to understand recent product developments and refine messaging and content for target accounts
• Work closely with marketing to support and help execute strategic marketing activities, in many cases can take the lead in the creation itself.

Sales Process Support

• Support in development and review of all RFPs, working with the wider team to create appropriate and targeted responses.
• Actively participate and collaborates in meetings with subject matter experts when creating sales marketing collateral.
• Own the process or reviewing and editing responses to ensure they follow brand guidelines and address customer needs.
• Evaluating prospects and their position in the industry; and authoring sales responses and presentations for a tailored response.

Report & Optimize

• Report and analyze key performance metrics of campaign performance for targeted accounts
• Test, monitor and optimize campaigns to increase conversion rates
• Analyze and recommend innovative and creative tactics to meet strategic account goals

WHAT YOU’LL NEED:

• Bachelor's degree in marketing, business or related discipline
• Minimum of 3 years of experience in a Business Development, Marketing, Executive Sales position or related role. Experience working for a B2B and/or technology organization a plus
• Strong analytical skills and data-driven thinking and experience reporting on performance of campaigns
• Strong verbal and written communication skills
• Experience and working knowledge of marketing automation systems
• Experience and working knowledge of CRM systems (Salesforce preferred)
• Experience with persona targeting account segmentation
• Stellar organizational and project management skills
• Ability to be flexible and successful within a fast-paced and goal driven environment
• Inherent professional drive and challenger mentality. Displays a consistent can-do attitude and is willing to go the extra mile to ensure an outstanding final product

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!