The AD/Sr. AD Specialty Regional Marketing is responsible for development/ co-development of regional/zone ILD pulmonary strategy and tactics in preparation for and through the launch of a new molecule for the treatment of IPF and PPF. Leads the localization of core marketing initiatives and resources to meet the regional business goals. This individual is recognized for their analytical skills, regional knowledge, and brand expertise and, therefore, provides strategic and tactical guidance to the regional customer facing teams. Additionally, this individual will serve as field resource to achieve regional business objectives through external stakeholder engagement.
This is a remote position.
• Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred
• Demonstrated leadership skills.
• Demonstrated project management skills.
• Demonstrated ability to manage budget and resources.
• Demonstrated ability to achieve results in a highly matrixed organization.
• History of successful performance.
• Proficiency in MS Office, Outlook and database applications.
• Ability to travel 50% of the time (will include overnight travel).
Manages and coordinates the development, implementation and monitoring of regional elements of the brand plans and strategy.
Oversees the design and implementation of relevant tactical plans (i.e. regional sales/promotional tools, integrated customer plan, market research etc.) to ensure attainment of goals related to the key elements of strategy and brand plans. Serves as marketing contact and advocate for the field regarding access and utilization of customer facing resources.
Collaborates with other brand team members, customer facing leadership, external agencies, and internal extended team members to align marketing tactics with brand strategy.
Analyze and monitors regional competitive and payor environment through internal analytics, competitive intelligence, advisory boards and market research. Uses insights to define and lead execution of tactics that advance the brand’s strategic and financial objectives.
Collaborates with sales leadership, customer facing teams and internal cross-functional team members to partner with key regional external experts, local professional organizations, and other third-party organizations to support HCP educational efforts and to uncover potential sources of business.
Leverages internal and external data platforms, analytics, market research to develop and execute regional initiatives that support regional business opportunities and ladder up to the overall brand strategy. Collaborates closely with A&I in identifying needs for, design of, and interpretation of market research activities.
Provide strategic and tactical guidance to the local customer facing teams and leaders leveraging analytic skills, regional knowledge, and brand expertise.
Develop and drive strategy around regional peer-to-peer educational initiatives. Coordinate/ lead commercial presence and execution of regional conference sponsorship by leveraging deep understanding of local customers, analytics, and expertise in brand objectives. Coordinate/ lead commercial regional advisory boards to gather, disseminate and execute on insights.
Performs all Company business in accordance with all state and national regulations (e.g., EEO, FDA, OSHA, PDMA, EPA, PhRMA, etc.) and Company policies and procedures. When violations are noted/observed they are to be immediately reported to management. Demonstrates high ethical and professional standards with all business contacts to maintain BIPI’s excellent reputation within the medical and pharmaceutical community.
Role requires levels of regional and national responsibility which may vary and evolve over time to meet business needs.
Actively and consistently engages with external experts and stakeholders to understand market opportunities and challenges, product perceptions, and customer/patient needs.
Understand and work within the legal environment, managing risk, competitors, and the national/regional/local market to support the brand's goals.
Collaborates with potential co-promote partner, market access, national accounts team, sales force, and extended brand team to develop, manage, and "own" the regional strategy and tactics for the brand while supporting national business objectives.
Job requires understanding and management of both strategic and tactical issues, requiring creativity and an innovative approach.
Has accountability for managing financial resources.
Provides technical guidance to employees.
Develops processes and procedures to implement functional strategies.
Operational integration of processes and activities with measurable impact on costs or revenues within own department.
Manages budget for one large department or multiple small departments and allocates resources accordingly
Resolves operational problems that impact the effectiveness of one large department or multiple small departments.
Anticipates and interprets client needs to identify solutions. Actively and collaboratively identifies and implements solutions that address customer needs.
Develops plans and coordinates resources to meet operational objectives in one large department or multiple small departments.
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