Product Marketing Lead

AlGooru is hunting for the next generation of Growth talents!

We’re looking for a Product Marketing Lead

Who Are We ❓

AlGooru is a Saudi-based learning platform that offers 1-on-1 private tutoring services in a variety of academic and recreational subjects. It is the first licensed private tutoring platform in Saudi Arabia, approved by the National e-Learning Center (NELC). AlGooru provides tailored educational support to students, and it's backed by several renowned investors including Constructor Capital, Techstars, Plug & Play, Raz Group, RZM Investment, and prestigious institutions like KAUST, Hub71, and MiSK.

A Fun Fact about AlGooru is that its name derives from “Guru,” a Sanskrit word meaning a mentor, guide, expert, or master.

The Role Highlights 💡

Main Responsibilities:

1. Take ownership of product positioning, messaging, and go-to-market strategies to drive conversion and customer engagement.
2. Lead cross-functional collaboration to ensure alignment of product marketing initiatives with business objectives.
3. Measure and optimize key metrics such as CVR, CTR, CAC, CPL, and ROAS to enhance product performance and ROI.

A Day In Your Life:

• Develop and execute go-to-market strategies for product launches, updates, and new features.
• Craft compelling messaging and product positioning that resonates with target audiences and differentiates products in the market.
• Conduct market research to understand customer needs, identify buyer personas, and analyze competitor strategies.
• Collaborate with cross-functional teams (Customer Success, Product, Sales, BizDev, and Marketing) to align on product objectives and initiatives.
• Create sales enablement materials, including presentations, case studies, and product one-pagers to support internal teams.
• Track and analyze product marketing performance using KPIs such as CVR, CTR, CAC, CPL, and ROAS to assess the impact of marketing initiatives.
• Lead customer insights initiatives to gather feedback and inform product development and marketing strategies.
• Refine messaging and positioning based on performance data and market shifts.
• Manage product marketing projects and deadlines to ensure timely execution and alignment with broader business goals.

Requirements

You’re the Product Marketing Lead we’re looking for if you have:

• 3+ years of experience in product marketing, with a strong focus on the Saudi market
• Proven track record of successful product launches and go-to-market strategies
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Advanced proficiency in CRM platforms (e.g., HubSpot)
• Proficient in using marketing tools (e.g., Google Analytics, Mailchimp)
• Advanced skills in presentation software (e.g., Google Slides)
• Excellent communication and presentation skills
• Strong project management skills with the ability to manage multiple priorities
• A passion for creativity, innovation, and driving results

 Our application process:

• Screening & Intro Call (5-10 mins)
• Chemistry Interview (15-30 minutes)
• Technical interview (30-60 minutes)
• Technical Assessment
• Offer extended to successful applicants

Benefits

What We Offer You❗

At AlGooru, we offer fair and competitive pay, scalable benefits, rewards, and perks, reflecting our commitment to inclusivity and access for all. Enjoy:

• Work from Anywhere
• No clocking in/out
• Enjoy unlimited PTOs
• ESOP Shares
• Free Hardware & Software
• Monthly Pizza Fridays & more
• Learn and expense on us!
• AlGooru Library
• 0% Interest Talent Loans
• Quarterly Reward System
• Vibrant Startup Culture
• Fast Promotions (like really fast)
• Travel for company events and get reimbursed
• Coaching & Entrepreneurial Bytes

How to gain extra Gooru points❓

• Demonstrate your entrepreneurial, hustling, and energetic spirit
• Prove your ability to take full ownership of your role without the need to be micromanaged
• Conduct proper research about AlGooru prior to your interviews with us; we love people who already know about us.
• Be extra organized… like extra…