Digital Marketing Intern

The Digital Marketing Intern as part of the Digital Marketing COE, is responsible for supporting and implementing paid media strategies to continuously generate leads and grow sales revenue at the best ROI for all Otis’ products & services – supporting all global and regional initiatives. The role will support all paid media channels including but not limited to paid search, social, programmatic/display, video, etc. 

Role Overview: 

Paid Search

• Prepare and perform daily account activities associated with Google AdWords, Yahoo, Bing and other search platforms. Where applicable, maintain relationship/oversight of agency managed accounts.

• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

• Build the creation of keyword lists and creative copy, in conjunction with OUs for translations where applicable.

• Provide recommendations for campaign structuring, ad groups, extensions, targeting, and other facets of paid search in accordance with campaign goals.

• Keep pace with search engine and PPC industry trends and development, including changing privacy requirements and new vendors/innovations

• Perform keyword cleans, search term checks & account "clean-up"

• Review account recommendations, account performance and come up with strategy and optimization recommendations 

Paid Social/Display, etc.

• Support the end-to-end management and deliverables of specified paid social, video, display and programmatic platforms (Meta, WhatsApp, LinkedIn, YouTube etc) from implementation to optimization, ensuring its delivery to time, budget & quality standards. Where applicable, maintain relationship/oversight of agency managed accounts.

• Facilitate proper campaign target audiences, test & learn strategies. Advise on creative best practices.

• Partner with Communications COE to ensure organic campaign alignment.

• Conduct daily, weekly & monthly reviews of creative assets & audiences to ensure that the account is as optimized as possible

Other General Responsibilities

• Help build forecasts & media plans for global plans including budget, proposals, wins and ROI across all media channels as requested by COE member recommendations based on business objectives

• Partner with DM Ops to tag landing pages appropriately for analytics, utilize UTM codes as necessary, and be mindful of SEO on-page strategies.

• Help manage and monitor global budgets by updating the budget sheet, ensuring we are on track with individual budgets & helping make recommendations to ensure we effectively meet our spend requirements/budgets

Metrics (KPIs)

•  Budget

•  Leads (and quality of leads)

•  Proposals (#/$)

•  Wins (#/$) and conversion rate

•  ROI

•  Customer engagement(Impressions, CTR, on-site conversion rate, quality score, etc.)

Stakeholders

• Digital Marketing COE

• LOB Digital Marketers

• DT Team

• Marketing COE / Product Marketing

What You Will Need to be Successful: 

• Currently pursuing a bachelor's degree (Sophomores or Juniors), preferably in Business, Marketing, or related disciplines.
• Excellent presentation and communication skills.
• Proficient in Microsoft Office Suites, especially Microsoft Word, Excel and PowerPoint.
• Eager to learn, self-driven, analytical, and detail minded.
• Strong written & verbal communication skills with keen attention to detail
• Strong organizational, problem solving & analytical skills
• Strong interpersonal skills
• Ability to collaborate well with others