PPC Specialist

JOB DETAILS

Position Title: PPC Specialist

Work Location: Remote

Work Schedule: 8 am CST - 5 pm CST

Total Hours: 40 hours per week (Full-time)

Job Description:

We are seeking a skilled and motivated Paid Ads Specialist to join our remote team. As a Paid Ads Specialist, you will play a crucial role in managing PPC campaigns for our diverse client portfolio.

Responsibilities:

• Launching new PPC campaigns on various platforms, primarily Google Ads and Meta. This could also include (Bing, TikTok and Programmatic platforms)
• Continuous optimization of existing campaigns to achieve performance goals and maximize ROI.
• Identifying and troubleshooting issues within campaigns to ensure smooth operation and optimal results.
• Setting up advanced tracking and tagging solutions across GA4, Google Search Console (GSC), Google Tag Manager (GTM), and integrating Zapier for CRM workflows.
• Implementing and managing CallRail tracking for phone calls to measure lead quality and campaign performance.
• Generating comprehensive reports on campaign performance, providing insights and recommendations for improvement.

Requirements

• Proven experience in managing and optimizing Google Ads campaigns.
• Experience with other PPC platforms (e.g., Bing Ads, Facebook Ads, Programmatic)
• Familiarity with Google Analytics and other tracking tools
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent communication skills, both written and verbal.
• Ability to work independently in a remote setting, while also collaborating effectively within a team.
• Detail-oriented with a focus on delivering high-quality work.

Preferred Skills (Not Required):

• Google Ads Certification
• Google Tag Manager Certification
• Meta Certification