Lecturer, The Value of Brand (Online, Spring '25)

Columbia University has been a leader in higher education in the nation and around the world for more than 250 years. At the core of our wide range of academic inquiry is the commitment to attract and engage the best minds in pursuit of greater human understanding, pioneering new discoveries, and service to society.

The School of Professional Studies at Columbia University offers innovative and rigorous programs that integrate knowledge across disciplinary boundaries, combine theory with practice, leverage the expertise of our students and faculty, and connect global constituencies. Through eighteen professional master's degrees, courses for advancement and graduate school preparation, certificate programs, summer courses, high school programs, and a program for learning English as a second language, the School of Professional Studies transforms knowledge and understanding in service of the greater good.

The School of Professional Studies at Columbia University seeks a part-time lecturer to teach a graduate-level course in the Value of Brand: Making the Business Case. This is an elective for students in the M.S. in Strategic Communication program.

This course introduces students to the economic importance of brand building activities based on the proven link between brand equity and business performance. Students examine the role that strategy and communication play in building brand equity and explore how the changing media landscape is causing companies to rethink traditional brand-building practices. Students will use critical thinking, case-analysis, market research, and strategic presentations to persuade a business decision-maker to invest in brand-building efforts.

For students who are interested in building stronger brand cultures within their organizations (for both the profit and nonprofit sectors) and/or for pursuing careers on the brand side of strategy, this course answers the question: Why should businesses and institutions care about branding?

Responsibilities

• Based on an approved syllabus, lead class lectures, instructional activities, and classroom discussion
• Evaluate and grade student assignments
• Monitor and address student questions and concerns
• Hold office hours
• Attend program faculty meetings and coordinate with the Deputy Program Director
• Participate in relevant training as recommended by the Deputy Program Director

• Graduate degree, with a preference for Ph.D. in communication, marketing, or related field
• Solid knowledge of the principles of brand strategy and valuation
• 10+ years of professional brand-building experience, including leadership roles in brand strategy
• Must reside and be eligible to work in the United States
• Available for evening classes

Preferred Skills/Experience

• 2+ years of graduate teaching experience
• Experience with online teaching

Salary - $11,145.82 for the semester.

All applicants must provide the following:

• CV and cover letter describing why you want to teach this course and your potential contribution to the program
• Contact information for three professional colleagues to serve as references
• Candidates who advance to the second round will be asked to deliver a 20-minute teaching demo

Must reside and be eligible to work in the United States.In addition, Columbia University’s Policy on Remote Work states that anyone teaching online classes for this program must reside in New York or one of the following states or territories: Biosphere Arizona, CA, CO, CT, Washington D.C., DE, FL, GA, HI, IL, MA, MD, MT, NJ, OK, PA, VA or VT.

All interested should apply as soon as possible as applications will be reviewed upon receipt.

Your information will be kept confidential according to EEO guidelines.

Columbia University is an Equal Opportunity/Affirmative Action employer.