Your mission
As a Senior Regional Marketing Manager, your main mission will be to develop and execute marketing strategies that align with channel-first priorities to generate pipeline growth across the DACH, Eastern Europe (EE), and Nordic regions.
You will report directly to the Sales Director, Central, Nordics & Eastern Europe (CNEE).
We’re dedicated to finding someone passionate about collaboration with regional sales leaders and global functions to adapt and regionalize global marketing initiatives, ensuring they resonate within your assigned territory. Your day-to-day will also consist of mainly these topics:
Lead Generation & Campaign Execution: Drive lead generation initiatives by executing tightly aligned marketing activities that support partner programs and regional sales objectives. Plan, implement, and track the success of omni-channel campaigns (digital and offline) in collaboration with the marketing team.
Channel Marketing Focus: Own, regionalize, and implement the CNEE channel marketing strategy, emphasizing strong partnerships through organizing regional partner training, appreciation events, and joint campaigns to enhance channel engagement and drive pipeline growth.
Cross-functional collaboration: Work closely with commercial leaders across DACH, EE, and Nordics to define KPIs and regional marketing plans. Coordinate with global functions (e.g., Product Marketing, PR/Comms) to localize and adapt initiatives to regional needs.
Event Management: Plan and manage regional events, trade shows, and conferences. Collaborate with the Sales Leaders to decide key events, establish goals, and ensure pre-scheduled meetings. Develop event-related marketing assets (e.g., flyers, social media, email plans) to maximize impact.
Project Management: Demonstrate strong project management skills in planning, executing, and optimizing marketing activities. Manage timelines, budgets, and resources effectively to ensure seamless execution.
Analytics & Reporting: Track and analyze campaign performance data, preparing reports on campaign effectiveness and pipeline contributions. Use insights to refine strategies and improve lead generation outcomes.