Sr. Digital Acquisition Strategist

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

We are seeking a dynamic Sr Digital Acquisition Strategist who wants to be a part of our fast-paced, groundbreaking Digital Acquisitions Strategy and Operations team (DASO). We are seeking an individual who has a proven track record for managing complex operations while building exceptional relationships. This person will act as part of the client-facing arm of DASO, advocating for internal client needs and keeping them up to date with actionable insights about campaign performance. They will help define strategy for digital acquisitions and drive cross-team execution of successful digital campaigns on behalf of their stakeholders.

The ideal candidate has experience in digital marketing and running operationally complex programs. They have a proven track record of meeting campaign goals and achieving excellent client satisfaction. They have expertise or familiarity in at least two or more areas within the digital advertising landscape (primarily display programmatic, paid social ads, SEM, content syndication, analytics, and attribution)

What you get to do in this role:

• Work with the field marketing teams to understand the business objective, assess, and evaluate the brief.
• Translate business goals into a digital acquisition strategy, providing media plans and playbooks around optimal targeting and ad units.
• Bring alive the laid-out plan through end-to-end integrated campaign.
• Evaluate opportunities for upsell to customers.
• Execute integrated digital programs in collaboration with the regional digital teams.
• Support 1:1 ABM / Industry /Country specific launches/ C-Suite and Executive programs.
• Activate in-country programs to help drive registration to events, webinars in market.
• Co-own the relationship and outcomes with the regional sales developments to drive digital leads to fruition.
• Work with external partners such as ad technology companies, media publishers and ad agencies to ensure successful go lives.
• Own process of obtaining of all creative and tracking assets needed to launch campaign.
• Work with internal stakeholders and Ad Ops on campaign optimizations.
• Develop and deliver regular health reports/check-ins, monthly summaries and QBRs for stakeholders.
• Partner with finance for PR/PO and Invoicing reconciliation
• Ensure timely execution and linearity of spends.

To be successful in this role you have:

• 7 to 10 years of digital marketing / account management experience.
• Minimum 2 years of B2B experience. B2C + B2B Experience is a plus.
• Experience running large scale programs and complex client or stakeholder relationships.
• Expertise in the digital advertising landscape and related technologies
• Familiarity with Google Campaign Manager, DV360, SA360, LinkedIn Campaign Manager, Adobe Analytics, Tableau or similar ad tech and BI tools is a plus.
• Expertise with the execution of digital advertising campaigns.
• Outstanding interpersonal skills, relationship builder.
• Strong experience developing operational workflows
• Comfort with business analytics and producing data-driven insights and reporting.

Key Traits:

• Can interlink brand to business. Layout media plans that address underlying business needs.
• Communicates for impact.
• Team player and Collaboration.
• Data and insights driven.
• Brings energy and excitement to the table.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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