Overview
JOB DESCRIPTION
Myriad Genetics discovers, develops, and commercializes molecular genetic tests that determine the risk of developing disease, assess disease progression, and guide treatment decisions in Oncology, Women’s Health, and Mental Health. We are a pioneer and leader in genomic research, and we are committed to advancing the science of personalized medicine as we refine and develop more products to address unmet medical needs.
The Product Marketing Manager-Genomic Portfolio will be a marketing strategist and subject matter expert for the Genomic product category within the Oncology business unit. Reporting directly to the Marketing Sr. Manager, Genomic, this individual will support the financial performance and portfolio strategy for the Genomic business, while identifying and driving expansion opportunities in close partnership with sales, product development, enterprise marketing, and clinical. The Product Marketing Manager is responsible for the creation and execution of strategic marketing plans for the Genomic business that enhances customer value and engagement, increases market competitiveness, and drives product line revenue growth. This person will work to understand the target audiences and their pain points, then link Myriad Oncology's unique value proposition and competitive differentiators to position us for growth.
Our ideal candidate brings passion for the pillars of our culture: collaborative, innovative, inclusive, caring, and committed. This Product Marketing Manager will be curious, pro-active, able to work across organizations, and driven to help shape the future of this company. At Myriad Genetics, our future is yours to create.
Responsibility
- Partner to build marketing strategy that drives paired testing and full Oncology portfolio
- Create product content strategy to engage with key target audiences (oncologists and surgeons) to build brand awareness/drive messaging
- Support VOC and market research to understand customer needs
- Collaborate with sales, clinical, and product to achieve mutually beneficial goals
- Partner with omnichannel and sales enablement to ensure we achieve shared revenue/KPI targets
- Understand product and service offerings of key competitors; communicate product and service differentiations to sales and provide input to senior leadership
Qualifications
- Bachelor’s degree in genetics, biology, or related sciences, or marketing with experience in biotech, healthcare, or adjacent products/industry required
- 3-5+ years professional product (brand) marketing experience with 1+ in healthcare, pharma, or biosciences
- Marketing experience in oncology space preferred
- Experience in developing marketing strategy and content for oncologists and oncology healthcare providers required
- Must have experience developing clinical marketing content
- Genomic product launch experience preferred; experience launching clinical products in medical device, biotechnology, or pharma will be considered
- Experience working closely with sales organization
- Ability to collaborate and communicate cross-functionally
- Ability to lead team meeting and receive buy-in from all levels of stakeholders
- Ability to manage multiple projects with varying priorities at one time
- Able to translate complex information into integrated marketing strategies that resonate with key audiences
- 10-15% travel required
About Us
Myriad Genetics Inc., is a leading personalized medicine company dedicated to being a trusted advisor transforming patient lives worldwide with pioneering molecular diagnostics. Myriad discovers and commercializes molecular diagnostic tests that: determine the risk of developing disease, accurately diagnose disease, assess the risk of disease progression, and guide treatment decisions across six major medical specialties where molecular diagnostics can significantly improve patient care and lower healthcare costs. Myriad is focused on three strategic imperatives: maintaining leadership in an expanding hereditary cancer market, diversifying its product portfolio through the introduction of new products and increasing the revenue contribution from international markets. For more information on how Myriad is making a difference, please visit the Company's website: www.myriad.com .
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.
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About The Team
Myriad Oncology, a business unit of Myriad Genetics focuses on three products EndoPredict®, BRACAnalysis CDx® and The Myriad myRisk® Hereditary Cancer. EndoPredict® can help accurately determine an individual patient’s 10-year risk of recurrence to help physicians identify which patients may consider safely forgoing chemotherapy.BRACAnalysis CDx® is an FDA-approved laboratory developed test for BRCA1 and BRCA2 intended to inform patient management related to the PARP inhibitors, Lynparza® (olaparib) and Zejula® (niraparib). The Myriad myRisk® Hereditary Cancer test is a multi-gene panel that identifies an elevated risk for eight hereditary cancers: Blending both genetic test status AND personal cancer family history, Myriad myRisk hereditary cancer panel represents the next generation of hereditary cancer risk testing.
