Sr Product Manager- Paragard

About CooperSurgical

JOB DESCRIPTION

CooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. CooperSurgical is at the forefront of delivering innovative assisted reproductive technology and genomic solutions that enhance the work of ART professionals to the benefit of families. We currently offer over 600 clinically relevant medical devices to women's healthcare providers, including testing and treatment options.

CooperSurgical is a wholly-owned subsidiary of CooperCompanies (Nasdaq: COO). CooperSurgical, headquartered in Trumbull, CT, produces and markets a wide array of products and services for use by women's health care clinicians. More information can be found at www.coopersurgical.com .

Responsibilities

Job Summary:

The Senior Product Manager will be responsible for contributing to the strategic development and overseeing tactical implementation of marketing programs designed to drive brand awareness, increase adoption, and contribute to the achievement of business objectives for Paragard.

This position reports to the Director of Paragard Marketing. The position requires a highly motivated individual who can work efficiently with cross functional partners to ensure strategic alignment and accomplish complex deliverables (i.e. brand planning, sales meetings, brand communications, etc.)

Essential Functions & Accountabilities:

• Brand Professional Marketing (HCP) Leader; representing customer needs and providing HCP marketing leadership to all company functions
• Lead for all aspects of HCP Marketing Strategic & Tactical planning and execution
• Brand leader and liaison to the field sales teams (Territory Managers and Inside Sales Team) to drive effective communication of brand priorities and seek feedback to improve marketing tactics. Develop and manage all relevant field resources (e.g. sales aid, one pagers, etc)
• Lead development of Professional Advertising Campaign, Creative & Messaging to deliver on established brand positioning
• Collaborate with Clinical Specialist (CS) team to support and implement training/materials
• Collaborate with agency partners in the execution of HCP strategic and tactical plans; work with the Agency of Records (AORs) to develop and deliver all tactical elements of the promotional mix.
• Lead HCP media efforts and creative assets to support execution
• Work with cross-functional team & Sales Training to develop, coordinate, and execute Field strategies including Sales Plan of Action (POA) meetings
• Using market research and analytics to identify and implement metrics to gain market insights and measure performance on brand initiatives and programs
• Effectively drive tactics through the Medical, Legal, and Regulatory approval process
• Brand lead for National Convention Presence; coordination of regional presence
• Foster solid relationships and collaborate with key opinion leading physicians
• Monitor and understand competitor products, marketplace trends and issues to anticipate/identify threats and opportunities. Make recommendations and develop tactics to respond to threats and opportunities.
  
  
  

Qualifications

QUALIFICATIONS

Knowledge, Skills and Abilities:

• Proven business analysis skills
• Proven agency management skills (e.g., managed the agency of record, managed agency pitches for RFPs, etc.)
• Knowledge of pharmaceutical legal, promotional compliance, and medical review processes
• Marketing experience developing and executing across the promotional mix: Sales collateral, speaker programs, advertising, direct marketing, web, social media, events, etc
• Strong written and oral communication skills as well as good presentation skills
• Experience/knowledge of women’s health category
• Brand and/or Indication Launch experience preferred
• Sales and/or sales training experience preferred
• Track record of successfully completing projects within time, quality and budget expectations
• Capacity to influence decision making and work done by others over whom you have no formal authority
• Highly adaptable/Flexible (ability to multi-task)
• Cultural and Team Fit
• Ability to navigate within an ambiguous environment
• Collaborative, team player
• Strong written and oral communication skills
• Highly Motivated
• Strategic Thinker, problem solver
• Results Driven with high sense of urgency
• Organized/Detail Oriented
  
  
  

Travel:

• The role will require minimal travel as needed for the business.
  
  
  

Experience:

• Minimum 5 years of pharmaceutical HCP marketing experience
• Minimum of 3 years of product management experience
• Background in healthcare marketing is preferred, but experience in related industries is acceptable.
• Experience in large companies with a deep understanding of global markets and dynamics.
  
  
  

Education:

• Bachelor’s degree in marketing, Business, or a related field is required.
  
  
  

As an employee of CooperSurgical, you'll receive an outstanding total compensation plan. As we believe your compensation goes beyond your paycheck, we offer a great compensation package, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick and holidays, and multiple other perks and benefits. Please visit us at www.coopersurgical.com to learn more about CooperSurgical and the benefits of becoming a member of our team.

To all agencies: Please, no phone calls or emails to any employee of CooperSurgical about this opening. All resumes submitted by search firms/employment agencies to any employee at CooperSurgical via-email, the internet or in any form and/or method will be deemed the sole property of CooperSurgical, unless such search firms/employment agencies were engaged by CooperSurgical for this position and a valid agreement with CooperSurgical is in place. In the event a candidate who was submitted outside of the CooperSurgical agency engagement process is hired, no fee or payment of any kind will be paid.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $115,000 - $150,000. The actual base pay includes many factors, and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.