Product Manager, Subscriber Acquisition (Contractor)

At Arlo, we are empowered to make a difference. We turn ideas into innovative products dedicated to changing how people protect and connect with the people and the things they love.

We are a performance-driven, talented, and diverse team that's committed to delivering world-class products for our customers.

As a company, we value our employees who are the most essential building blocks of our success. We strive to attract top talent and create a great workplace where people feel engaged, inspired, challenged, proud, and respected. If you are creative, forward-thinking, and passionate about technology and are looking for a rewarding career to make an impact, then you've got what it takes to succeed at Arlo. We’re looking to hire a Product Manager to join the team and help us shape the future of smart home.

Job Responsibilities:

• Develop and establish strategy for increasing the subscriber acquisition rate.
• Deep dive into end-to-end customer journeys and identify opportunities to simplify customer experiences and drive growth.
• Establish a testing bed, running multiple tests to identify drivers to subscriber conversion, remove friction points, and improve the overall user experience.
• Perform analysis and mapping of purchase flows identifying opportunities for improvement.
• Apply a mobile first approach to account management and paths to subscribe.
• Customize and personalize marketing and conversion journeys to maximize subscriber conversion and engagement.
• Identify and create segmentations for specific targeting of marketing communications.
• Drive end-to-end cross functional initiatives to deliver subscriber growth.

Experience and Attributes

• 5+ years of experience in acquisition/growth marketing, product lead growth preferably in the mobile app industry, with a track record of managing successful acquisition campaigns.
• Expertise in growth marketing or user acquisition with focus on optimizing acquisition funnel.
• Strong analytical skills and the ability to interpret data to drive decision-making and optimize campaign performance.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
• A proactive and results-oriented approach, with a passion for driving user growth and engagement in a fast-paced, dynamic environment.
• Self-starter, data driven individual comfortable working with large quantities of data across multiple systems, motivated to influence change and make improvements.
• Experience with GA4 or other Marketing and Product Analytics tools along with experience with VWO or other A/B Testing platforms.

Studies have shown that candidates from certain underrepresented communities may be less likely to apply for jobs unless they believe they meet every single one of the qualifications as described in a job description. We are committed to building a diverse and inclusive company and we are most interested in finding the BEST candidate for the job, regardless of their background. That candidate may be one who comes from a less traditional background, and that’s okay. We would strongly encourage you to apply, even if you don't believe you meet every one of the qualifications described. We may work with candidates, as appropriate, to ensure they develop additional skills as necessary to fulfil the essential functions of the job.

Arlo is proud to be an equal opportunity employer. We value diversity and inclusion and are committed to a diverse, inclusive, and harassment-free workplace. We prohibit discrimination and harassment based on age, race, colour, national origin, gender, gender identity, sexual orientation, pregnancy, religion, disability, veteran status, or any other legally protected status in all hiring and employment. We provide reasonable accommodations to applicants and employees with disabilities, who are pregnant, or who have sincerely held religious beliefs, observances, and practices. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, the Company will consider for employment qualified applicants with arrest and conviction records.