Responsibilities
Hexagon Asset Lifecycle Intelligence is looking for a Marketing analyst to join our team in LATAM. If you are interested in taking your next professional challenge in a great multicultural environment, then take a look at the following opportunity in Colombia. (Hybrid)
Responsibilities
- You excel at project management, ensuring flawless execution through meticulous planning, resource allocation, and adherence to timelines and budgets.
- You possess a minimum of 5 years of B2B marketing experience with a proven track record of leading successful strategic campaigns and Account-Based Marketing (ABM) programs.
- You're a strategic thinker who can develop high-impact campaigns across multiple channels aligned with business goals, in addition to track paid media campaigns.
- Creation of automated marketing flows, knowledge in Salesforce is a differential.
- Management of the marketing funnel process, tracking and proposing improvements to increase the results.
- Relationship with internal and external customers to support the creation of diverse content, such as articles, posts, webinars, etc., for all stages of the marketing funnel.
- Coordinating trade shows and events activities across the Latin America region
- Be a Hexagon ambassador showing a deep understanding of our products and translate it into simple business terms.
- Keep updated on trends in the industry and marketing developments in the sector.
Education / Qualifications
A bachelor’s degree in Business, Marketing, Communications, or a related field is required
Languages: Spanish Native, Advanced English
- You thrive in a collaborative environment, fostering strong relationships with various teams, including segment and product marketing, industry consultants, and sales leaders.
- You're a highly motivated leader who can translate strategy into actionable plans and manage internal/external resources to achieve campaign objectives on time and within budget.
- Proven ability to develop and execute measurable, high-impact campaigns and ABM programs that generate qualified leads and pipeline growth.
- Experience managing the entire campaign lifecycle, from concept to execution, utilizing internal resources and vendors, and adhering to timelines/budgets.
- A keen ability to define, track, and analyze key campaign metrics using dashboards to demonstrate marketing's impact on revenue.
- Strong content creation skills – you can craft compelling messaging, value propositions, and content across various formats (landing pages, infographics, etc.).
- Ability to initiate conversation and communication in a polite and engaging manner.
- Self-motivated and ambitious, able to handle projects with minimal direction.
About Hexagon
Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.
Hexagon’s Asset Lifecycle Intelligence division helps clients design, construct, and operate more profitable, safe, and sustainable industrial facilities. We empower customers to unlock data, accelerate industrial project modernization and digital maturity, increase productivity, and move the sustainability needle.
Our technologies help produce actionable insights that enable better decision-making and intelligence across the asset lifecycle of industrial projects, leading to improvements in safety, quality, efficiency, and productivity, which contribute to Economic and Environmental Sustainability.
Hexagon (Nasdaq Stockholm: HEXA B) has approximately 25,000 employees in 50 countries and net sales of approximately 5.4bn EUR. Learn more at hexagon.com and follow us @HexagonAB.
Why work for Hexagon?
At Hexagon, if you can see it, you can do it. Hexagon’s Asset Lifecyle Intelligence division puts their trust in you so that you can bring your ideas to life. We have emerged as one of the most engaged and enabled workplaces*. We are committed to creating an environment that is truly supportive by providing the resources you need to fully support your ambitions, no matter who you are or where you are in the world.
- In the recently concluded workplace effectiveness survey by Korn Ferry, a global HR advisory firm, Hexagon, Asset Lifecycle Intelligence division has emerged as one of the most Engaged and Enabled workplaces, when compared to similar organizations that Korn Ferry partners with.
Everyone is welcome
At Hexagon, we believe that diverse and inclusive teams are critical to the success of our people and our business. Everyone is welcome—as an inclusive workplace, we do not discriminate. In fact, we embrace differences and are fully committed to creating equal opportunities, an inclusive environment, and fairness for all.
Respect is the cornerstone of how we operate, so speak up and be yourself. You are valued here.
