Growth Marketing Senior Associate

About Bankrate:

Healthier Wallet, Happier You. We believe that finance shouldn't just be for finance people, and we've made it our mission to make financial education and literacy accessible to everyone since 1976. In 2017, we joined the Red Ventures portfolio of brands that help millions of people make life's most important decisions. With a focus on safeguarding integrity from our 50+ In-house Financial Experts, prioritizing people over profits, and making personal finance personal, we provide a safe growth space for not only our millions of visitors, but the people who work here, too. 

Bankrate helps millions of people do more with their money. Money can be scary. Our suite of tools, content, and courses help make it all a little less intimidating. Bankrate guides savers and spenders through the next steps of their financial journey. Whether you’re buying a home, paying off a loan or saving up for college, we offer 200+ Free Money Tools and Calculators and resources to help you reach your goals. Why Join Bankrate? So you can have a career with us that creates impact. 

About the Senior Associate Role: 

Bankrate’s Authority Building Team (ABT) is seeking Growth Marketing Senior Associate  to help execute on our earned media strategy. We are looking for someone who is passionate about connecting people with our brand through content and that is ready to employ their strong analytical skills to achieve Bankrate’s strategic goals of growing  Bankrate's core verticals: Credit Cards, Mortgage and Home Equity, Banking and Investing, Insurance, or Loans. If you want to apply your data analysis skills to drive the impact of brand and creative, this role may be for you. 

What You Will Do:

• Data Analysis:
• Help us uncover new strategic moves in the earned media space by aggregating and analyzing data to identify new opportunities for brand building
• Using SEO data, define the impact of various brand marketing efforts on search rankings
• Cross functional collaboration:
• Using data driven insights, earn buy-in from cross functional teams to help set strategy and define the roadmap
• Bridge the gap between data driven insights and campaign execution by working shoulder to shoulder with digital PR, social marketing and content marketing teams
• Data Operations:
• Oversee API integrations and manage relationships with data vendors
• Reporting: 
• Assist with reporting\across a variety of metrics, communicate findings to stakeholders
• Set benchmarks for measuring success and forecasting future performance
• Innovate and recommend new initiatives to enhance impact

What Bankrate Is Looking For: 

• Someone who wants to work a Hybrid Work Schedule: 
• Ability to work at Red Ventures’ Corporate Headquarters in Fort Mill, SC (South Charlotte) three days a week on Tuesdays, Wednesdays, and Thursdays.
• Ability to work from home on Mondays and Fridays.
• Experience: At least 5 years of experience in Digital Marketing, Marketing analytics, Brand Marketing, or Search Engine Optimization is required.
• Education: Bachelor's Degree is highly preferred, but not required. Experience can be considered in lieu of Degree. 
• Passionate about innovating in earned media and connecting brands with people through content
• Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills
• The ideal candidate will have strong data analytics skills; able to pull & manipulate multiple datasets to inform strategy with data; including comfort working in the weeds with data using tools such as Microsoft Excel, SQL, Google Analytics, Looker/Looker Studio, Google Tag Manager, and other common reporting platforms.
• Able to communicate with Engineering teams for data fixes
• Comfortable working with business leaders in forecasting, competitive analysis, and business modeling.
• Ability to discern signal from noise using statistical approaches such as sampling, hypothesis testing, and a/b testing
• Eagerness to track the competitive landscape. Capable of identifying emerging competitor tactics and translating that into campaign strategy

Perks and Benefits:

• Unparalleled Experience: 
• 1:1 Coaching and Stretch Assignments early in your career
•  Robust L & D Offerings
• Global Peer Network for more seasoned talent
• World Class Mental Wellness: 
• Access to Free Therapy Sessions and Emotional or Work-Life Counseling Sessions for all US Employees and Family Members
• Free Calm Subscription

Family Support, Planning, and Fertility: 

• Support for every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more. 
• Medical, Dental, Vision, Health Insurance Coverage 
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• 401k with Match
• Employee Assistance Program

Hybrid Schedule + Generous Paid Time Off (PTO):

• On-site Collaboration and Work From Home (WFH) Days 
• Holiday Pay
• Winter Week: Company Recognized Holiday between Christmas and New Years 

On-Site Perks: 

• Full Gym and Yoga Studio
• Free Fitness Classes
• Tennis Courts
• Pickleball Courts
• Indoor Basketball Court
• On-site Chefs and Baristas ($1 Lattes!) 
• Frequent Community Events and Celebrity Guest Speakers 

Inclusive Benefits:

• Perfect Score in 2024  from the Human Rights Campaign (HRC) for outstanding efforts in promoting LGBTQ+ equality within the workplace. 

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