Art Director, Global Event Brand

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

The ServiceNow Event Brand & Strategy team is a passionate team of creative thinkers who are responsible for shaping the future of the ServiceNow brand through physical and digital event experiences. We are looking for an Art Director with an amazing history of concepting and executing both digital and traditional media brand communications. You have experience from initial concept development through delivery of high-quality projects that help drive both brand and business. You must have an exceptional visual design portfolio, event experience is a plus.

The Art Director has a unique understanding of strategy and a talent for creative development and meticulous execution. You will be able to work collaboratively with creative team partners, as well as work independently. Some jobs will require you to collaborate with a internal and external teams on your ideas and visions, while others will require hands-on design. The Art Director is able to work collaboratively and cross functionally with other creatives and team members to develop the highest quality of creative content and then own the execution through to completion.

Responsibilities

• Work closely with the Creative Director and teams on conceptual development, design, and execution across key event briefs.
• Partner with a variety of stakeholders across the company to bring our brand to life in new and engaging ways in both physical and digital event experiences.
• Create scalable systems and guidelines for Strategic Event ID (Core visual ID, digital, structures, keynote, etc.)
• Develop creative ideas that meet project KPIs; test and iterate when necessary.
• Work cross functionally with key event and marketing leads to develop creative concepts and solutions against briefs.
• Ownership of large projects through comprehensive presentation decks including presenting creative progress to leadership, gathering actionable feedback and progressing the work.
• Ensure the brand is being expressed in an appropriate way, with the highest quality of design and consistency across all projects.
• Keen understanding and passion to learn about and share insights on design and industry trends.
• Ability to think big while operating at the finest level of detail.
• Must be a self-starter while being comfortable collaborating with teams, freelancers, agencies, and production partners

• 10+ years experience in art direction and design in a creative agency or in-house team; Event / B2B / tech experience is a plus.
• Experience developing projects with creative agencies and internal creative groups; global experience is a plus.
• Experience in marketing and brand work with a rich portfolio including digital, print, interactive, website/mobile design, motion, and video.
• Outstanding presentation skills and proven ability to produce and pitch world-class strategic presentations to all levels of an organization, including senior leadership.
• Hands-on expertise in developing design solutions and campaigns across all mediums: advertising, film, websites (desktop/mobile), digital products, corporate ID, social, content marketing and events.
• Expert knowledge of creative process (discovery, positioning, brand direction, socialization, activation).
• Expert knowledge with all digital creative software tools (Creative Cloud, Figma, Miro).
• Strategic thinking with exceptional communication skills, ability to evangelize and build support for creative concepts and ideas across varying stakeholders.
• Excellent conceptual and problem-solving skills.
• Your dream is to work in a collaborative and creative environment where great ideas are celebrated no matter where they come from.

JV20

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $139,600 - $244,400, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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