Product Marketing Manager
About Squint
The U.S. manufacturing industry, worth $7 trillion, is growing rapidly but faces challenges in workforce turnover and management. Adopting technology is essential for improving training, efficiency, and scalability, yet the sector's tech landscape is still lacking.
Enter Squint. Squint makes it easy to capture expert knowledge, unlock operator performance, and analyze production insights. Manufacturing leaders use Squint to reduce downtime and increase quality – all on a platform operators love. Squint works with manufacturers behind everyday essentials like toothpaste, breakfast foods, top car and tire brands, and energy suppliers. Our notable clients include Colgate, Volvo, Continental, and BHE, among many others
The best part is, this is just the beginning. We believe our solution can extend beyond manufacturing, and soon, we’ll empower workforces in industries like Energy, Healthcare, Hospitality, and more. Our mission is to accelerate human potential by bringing digital knowledge into the real world.
About the Role
We are a remote first company looking for an experienced B2B Product Marketing Manager to establish our product marketing function. We have incredible product-market fit & demand across a growing set of industry verticals. We need to accelerate our growth by clearly explaining how Squint leverages expert knowledge to boost operator performance and analyze production insights, enabling manufacturing leaders to minimize downtime and enhance quality on a user-friendly platform. As an early member of the marketing team, you will shape the content, messaging, positioning, and playbook for how we market to our customer base.
Responsibilities
Develop Positioning & Messaging: Drive the positioning and messaging for our platform and customer segments, ensuring alignment with our AI/AR solutions.
Understanding Ideal Customer Profiles (ICPs): Gain a deep understanding of our platform focusing on the needs of target customer segments and outline approaches to reach them.
Storytelling / Crafting the Narrative: Develop a compelling story explaining Squint’s essential role in the manufacturing industry.
Create Compelling Content: Produce engaging materials such as pitch decks, one-pagers, and persona maps to drive product adoption and revenue growth.
Support GTM Initiatives: Partner with the Go-To-Market (GTM) team to deliver comprehensive product training and support, ensuring successful market entry and customer adoption.
Setting Goals and Metrics: Be able to develop and outline specific, measurable goals for launches and establish KPIs to assess what success looks like.
Marketing Strategy: Develop a comprehensive go-to-market strategy that includes product positioning, messaging, and differentiation.
Event Representation: There will be several conference / showcase events throughout the year that will require domestic travel.
Qualifications
5-7 years of marketing experience with 3+ years of product marketing experience, preferably in Enterprise SaaS
Early stage startup experience
Experience launching B2B product assets for a complex product
Eager to move fast & drive impact
Strong communication with the ability to build meaningful stakeholder relationships
Ability to differentiate valuable signal from noise
Ability to thrive in ambiguous cross-functional projects across Engineering, Product, Design, and GTM
Big picture thinking while still delivering on the details
Benefits
A final note
We are committed to creating a diverse and inclusive workplace. Squint is an equal opportunity employer, welcoming applicants from all backgrounds without regard to race, gender, age, or any other protected characteristic. We encourage you to apply even if you're not quite sure you fit all the requirements for the role!
Ready to redefine the future? Join us at Squint and be a part of something revolutionary.
