Multi-Channel Marketing Program Manager

• Program Leadership: Lead the planning, development, and execution of integrated marketing campaigns across various channels (digital, content, email, social media, events, etc.) that support business goals
• Cross-functional Collaboration: Partner with internal teams including product marketing, demand generation, content, creative, performance marketing, and sales to ensure campaign consistency, alignment, and efficiency
• Campaign Strategy & Execution: Work closely with stakeholders to define objectives, target audience, key messages, and timelines
• Project & Resource Management: Manage project timelines, budgets, and resources. Ensure deadlines are met, campaigns are delivered within scope, and resources are effectively utilized
• Performance Measurement: Establish KPIs and success metrics for each campaign. Monitor performance, analyze results, and report on campaign effectiveness to key stakeholders. Recommend and implement optimizations based on data
• Risk Management: Proactively identify risks and bottlenecks in the campaign process and work cross-functionally to address them to keep campaigns on track
• Stakeholder Communication: Serve as the primary point of contact for campaign progress, updates, and results. Provide regular status reports and presentations to leadership and relevant teams
• Continuous Improvement: Regularly review and refine program processes to drive efficiencies, innovation, and better results. Implement best practices in integrated marketing and program management

• Education/Experience: Bachelor's degree in business administration or a related field. PMI or PMP certification preferred
• 8-10 years experience required
• Experience with Program management and Project management
• Strong knowledge of business and management principles involved in strategic planning, resource allocation, and production methods
• Strong knowledge of computer software, such as MS Word, MS PowerPoint, MS Project, Visio etc.
• Strong knowledge of production processes, quality control, costs and other techniques for maximizing the effective manufacture and distribution of goods
• Experience with JIRA and Confluence
• Strong ability to work independently and manage one's time
• Strong leadership and mentoring skills necessary to provide support and constructive performance feedback
• Verbal and written communication skills, problem solving skills, attention to detail and interpersonal skills

Thank you!

FocusKPI Hiring Team

Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.

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