Responsibilities:
· Create Full-Funnel Content: Deliver engaging, targeted content to key audience segments at every stage of the buyer journey, from awareness to action to advocacy.
· Own Multi-Channel Messaging: Take ownership of multi-channel content, including e-books, social media, blogs, client stories, infographics, emails, and website copy.
· Distill Complexity: Thoughtfully transform complex, deep topics into compelling stories and scroll-stopping copy.
· Drive Campaign Success: Strategize content for targeted campaigns, helping us hit marketing goals with your expert copy.
· Optimize Content: Proactively suggest and create content based on trending SEO keywords, timely world events, and industry trends.
· Cross-Functional Collaboration: Work closely with design and external agencies to format compelling content and ensure seamless execution.
· Collaborate with Research Teams: Review research outputs, retrofit trending pieces for public facing content, and plan content aligned with client priorities.
· Operationalize in HubSpot & WordPress: Draft and manage forms, MQL conversion workflows, email blasts, social media content, and landing pages.
Minimum Qualifications:
· Experience: 3-5 years of hands-on experience in full-funnel, multi-channel content creation and copywriting.
· Content Strategy: You have a knack for creating content that resonates with target audiences laid out in a purposeful, thoughtful cadence and plan.
· Detail-Oriented: You have a keen eye for detail, ensuring every piece of content is polished, accurate, and aligned with brand messaging and guidelines.
· Goal-Oriented: You thrive on setting and achieving ambitious targets, always pushing to deliver content that drives results.
· Self-Starter: You take initiative and are comfortable managing your own workload with many moving pieces, always staying on top of deadlines.
· Strong Collaboration: You excel in a team environment, working effectively with leadership, research, sales, design, and marketing teams to bring ideas to life.
· Tech-Savvy: You know how to operationalize content on social media platforms (primarily LinkedIn) and in systems like HubSpot, WordPress (or similar systems). Working knowledge of other tools such as Salesforce, Google Analytics, and Canva is a plus.
Desired Qualifications
· Design Skills: You also have a strong sense of creative design and can contribute to visual content, bringing your ideas to life through basic design execution using tools like Canva.
· SEO Exposure: Proven experience in SEO best practices is ideal.
· Science or Tech Enthusiast: A background or demonstrated interest in science, environmental studies, or technology is a plus!
Lux Research is an Equal Opportunity Employer
Lux Research is an equal opportunity employer. In accordance with anti-discrimination law, Lux prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Lux Research conforms to the spirit as well as to the letter of all applicable laws and regulations. law. Lux Research conforms to the spirit as well as to the letter of all applicable laws and regulations.
