Director Marketing- Content, Brand, and Digital

About Us:

Sauce Labs is the leading provider of continuous test and error reporting solutions that give companies the confidence to develop, deliver and update high quality software at speed. The Sauce Labs Continuous Testing Cloud identifies quality signals in development and production, accelerating the ability to release and update web and mobile applications that look, function and perform exactly as they should on every browser, operating system and device, every single time. Sauce Labs is a privately held company funded by TPG and Riverwood Capital. For more information, please visit https://saucelabs.com.

The Role:

The Sauce Labs is on the search for a dynamic Director, Marketing - Content, Brand and Digital, reporting to the CRO,  who will be responsible for shaping and driving the Sauce’s digital marketing strategy, elevating brand visibility, and leading content creation initiatives. This role involves both high-level strategic planning and hands-on execution, ensuring that marketing campaigns align with business objectives and resonate with target audiences. Our ideal candidate relishes the opportunity to lead integrated marketing campaigns by collaborating with product, sales, and customer success teams to align marketing efforts with business objectives.

Responsibilities:

Digital Marketing Strategy & Execution

• Develop and execute the company’s comprehensive digital marketing strategy, including paid media, SEO, SEM, email marketing, social media, and website optimization.
• Oversee digital campaigns from concept through execution, ensuring strong ROI and performance metrics.
• Use data analytics to track campaign performance, generate insights, and refine future strategies.
• Collaborate with the sales and product teams to optimize lead generation and conversion strategies.

Brand Management

• Shape and maintain the company’s brand identity, ensuring consistency across all channels.
• Lead efforts to enhance brand visibility and awareness across target markets.
• Implement brand guidelines and ensure adherence in all marketing materials and campaigns.
• Conduct market research and competitor analysis to identify opportunities to strengthen the brand.

Content Strategy & Development

• Drive the content marketing strategy, ensuring that content creation aligns with the company’s goals and values.
• Manage a team of internal and external content creators, including writers, designers, and external agencies.
• Oversee the development of high-quality content for various channels including blogs, social media, email, and the company’s website.
• Optimize content for SEO to increase organic traffic and improve search rankings.

Team Leadership & Management

• Manage and mentor the marketing team, fostering a culture of creativity, innovation, and accountability.
• Set clear performance expectations and KPIs for the team, and ensure ongoing professional development.
• Oversee budgeting, vendor relationships, and external agency partnerships.

Required Skills:

• 5-7 years of experience in digital marketing, brand management, and content strategy in the B2B SaaS technology and/or DevOps industry.
• Experience managing teams of internal and external content writers, editors, graphic designers, and agencies.
• Proficient at storytelling and creating customer-facing content that drives engagement with target personas.
• Strong understanding and knowledge of the B2B SaaS technology industry, DevOps methodologies, software development lifecycle, automated testing, and practitioner personas
• Proven track record of executing successful digital marketing and content campaigns.
• Expertise in digital marketing tools such as Google Analytics, SEMrush, HubSpot, or similar platforms.
• Strong understanding of SEO, SEM, and social media best practices.
• Excellent communication, project management, presentation and leadership skills.
• Ability to thrive in a fast-paced, dynamic environment with a focus on growth and results.

Please note our privacy terms  when applying for a job at Sauce Labs. 

Sauce Labs is proud to be an Equal Opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity/expression/status, sexual orientation, age, marital status, veteran status or disability status.

Security responsibilities at Sauce

At Sauce, we will commit to supporting the health and safety of employees and properties, partnering with internal stakeholders to learn and act on ever-evolving security protocols and procedures. You’ll be expected to fully comply with all policies and procedures related to security at the department and org wide level and exercise a ‘security first’ approach to how we design, build & run our products and services.