Search Engine Optimization Specialist

Type, Location : Full Time @ Anywhere in India

Desired Experience : 3+ years

Job Description

Responsibilities :

● Lead research for SEO friendly keywords.

● Well versed with on and off page SEO activities.

● Should be adept at driving organic traffic

● Should be able to understand the audience and what content would fit best to write by the

content team.

● Should be able to do a detailed audit of the website to roll out the best possible strategies.

● Monitor technical search engine optimization issues and help in fixing them.

● Optimize the content of landing pages, blogs and websites.

●Provide references of high ranking blogs, references with keywords to work to the content

writer(s) to ensure ranking of blogs.

● Direct and coordinate content teams in off-page search engine optimization tasks like link-

building, forum commenting, etc.

● Analyze the insights and create a report on all aspects of SEO including the audience,

traffic, views, clicks, rankings, etc.

● Collaborate with the Marketing and Sales teams during the marketing campaigns.

● Collaborate with the Content team to develop the right approach for the marketing

initiatives.

● Stay up to date regarding search engine optimization and marketing standards.

● Execute tests, collect and analyze data and results, identify trends and insights in order to

achieve maximum ROI in paid search campaigns

● Perform ongoing keyword discovery, expansion and optimization

Qualifications :

● BS/MS degree in marketing or a related field

● Proven working experience of 3+ years in SEO

● Knowledge of keyword research and data mining tools

● Should have worked in a brand side role for at-least 2 Years

● Highly creative with experience in identifying target audiences and devising digital

campaigns that engage, inform and motivate

● Deep knowledge of Google Analytics and other data analysis tools.