Type, Location : Full Time @ Anywhere in India
Desired Experience : 3+ years
Job Description
Responsibilities :
● Lead research for SEO friendly keywords.
● Well versed with on and off page SEO activities.
● Should be adept at driving organic traffic
● Should be able to understand the audience and what content would fit best to write by the
content team.
● Should be able to do a detailed audit of the website to roll out the best possible strategies.
● Monitor technical search engine optimization issues and help in fixing them.
● Optimize the content of landing pages, blogs and websites.
●Provide references of high ranking blogs, references with keywords to work to the content
writer(s) to ensure ranking of blogs.
● Direct and coordinate content teams in off-page search engine optimization tasks like link-
building, forum commenting, etc.
● Analyze the insights and create a report on all aspects of SEO including the audience,
traffic, views, clicks, rankings, etc.
● Collaborate with the Marketing and Sales teams during the marketing campaigns.
● Collaborate with the Content team to develop the right approach for the marketing
initiatives.
● Stay up to date regarding search engine optimization and marketing standards.
● Execute tests, collect and analyze data and results, identify trends and insights in order to
achieve maximum ROI in paid search campaigns
● Perform ongoing keyword discovery, expansion and optimization
Qualifications :
● BS/MS degree in marketing or a related field
● Proven working experience of 3+ years in SEO
● Knowledge of keyword research and data mining tools
● Should have worked in a brand side role for at-least 2 Years
● Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform and motivate
● Deep knowledge of Google Analytics and other data analysis tools.