Job Description: As a Copywriter, you will be responsible for defining and executing consistent copywriting across all touch points. You will generate and contribute brand content that builds awareness, engages customers, grows adoption, and drives sales. This position involves crafting the voice of the brand across multiple channels, including websites, digital media assets, emails, social media, blogs, and all marketing-related materials. You will work closely with marketing, design, and product team members at all levels to generate and execute concepts for all branded material.
Key Responsibilities
- Define and execute the brand voice across various channels.
- Generate content that builds brand awareness, engages customers, and drives sales.
- Collaborate with marketing, design, and product teams to create cohesive branded material.
- Craft copy for websites, digital media, emails, social media, blogs, and other marketing materials.
Must-Haves
- 4 years of experience in copywriting within advertising or direct marketing.
- Experience utilizing Figma.
- Experience with Stencil.
- Spanish speaking skills are a plus (not a requirement).
Candidate Requirements
- Copywriting experience in advertising and direct marketing.
- Experience in CRM with knowledge of current trends, style, culture, and language of the fitness world.
- Ability to think strategically about interactive design.
- Experience working for websites and sports/fitness lifestyle brands (must have some experience in technical or feature/benefit storytelling).
- Strong conceptual skills with knowledge of how copy relates to art, design, graphics, and typography.
- Online and social media fluency (ecommerce, websites, blogs, social media, etc.) with a curiosity to learn more.
- Experience adapting voice and writing style across media, including email, display, and SMS.
- Expert knowledge of promotion through effective direct response engagement practices.
- Experience in developing direct response concepts, direct mail, and email marketing.
- Ability to multitask, adapt, and prioritize under tight deadlines.
- Outstanding written and verbal communication skills.
- Excellent editing and proofreading skills.
About Aston Carter
Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service.
Diversity, Equity & Inclusion
At Aston Carter, Diversity And Inclusion Are a Bridge Towards The Equity And Success Of Our People. DE&I Are Embedded Into Our Culture Through
- Hiring diverse talent
- Maintaining an inclusive environment through persistent self-reflection
- Building a culture of care, engagement, and recognition with clear outcomes
- Ensuring growth opportunities for our people
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com for other accommodation options.
