Performance Marketing Specialist - 3 mo. Contract Role

At Botanic Tonics, we know our world is fast, noisy and distracting. It can easily leave us feeling tied up, strung out and not ourselves. Maybe you think the more supercharged you are, the better you’ll be. Maybe escape is the only way for you to truly feel free. We’re not judging — we just have a different point of view. Because we’re not a fuel for keeping pace with the rat-race of every day. We’re not an elixir that transports you through the clouds to a tranquil place. We’re kava products with blends of other naturally active ingredients, designed to bring you down to earth and into the present, so you can make the most of every moment.

Why waste effort trying to quiet the noise when you can tune into it, to hear the one voice that matters? We believe choosing to engage with the here and now is more fulfilling. It makes us feel good, enriches our lives, and brings out our best selves.

Be Present. Be You. When you can truly be there, you feel free.

We are seeking a highly skilled Performance Marketing Specialist to join our team and lead key initiatives that will drive growth, optimize engagement, and enhance customer retention. The ideal candidate will have hands-on experience with email and SMS marketing platforms, loyalty programs, and SEO optimization. This role is integral to ensuring our marketing efforts are cohesive, data-driven, and yield measurable results.

Key Responsibilities

Email & SMS Marketing Strategy:

• Rebuild and optimize Klaviyo email flows and Attentive SMS flows with fresh imagery and enhanced content.

• Develop and execute Attentive SMS and Klaviyo email campaigns for the remainder of the year, focusing on engagement and conversions.

• Test and refine messaging to ensure high open rates, click-through rates, and overall performance.

Loyalty Program Management:

• Transition the existing loyalty program from FriendBuy to Recharge.

• Design and implement a new loyalty program aimed at reducing churn and increasing customer lifetime value.

• Analyze loyalty program performance and make data-driven adjustments to ensure continuous improvement.

Aisle Strategy Optimization:

• Review the current strategy on the Aisle platform that provides cashback incentives for product trial, determining whether to revise or discontinue based on performance metrics and business goals.

SEO & Google Indexing Optimization:

• Implement strategies to optimize Google indexing for better search visibility.

• Audit and update meta tags, alt texts, and other SEO elements to ensure alignment with best practices.

Content & Blog Auditing:

• Audit existing blog content for verbiage consistency, including revising terms to align with new brand messaging.

• Review and update internal links, images, and product mentions (KF Tonic, Tonics Collection, etc.) to ensure accuracy and relevance.

• Collaborate with the content team to ensure the blog reflects the latest brand initiatives and offers value to readers.

Qualifications

• Proven experience with Klaviyo, Attentive, or similar email/SMS marketing platforms.

• Experience with loyalty program management and platform migrations (e.g., FriendBuy, Recharge).

• Strong understanding of SEO best practices and Google indexing strategies.

• Excellent content auditing and editing skills with attention to detail.

• Ability to analyze campaign performance metrics and optimize for improvement.

• Strong organizational skills and the ability to manage multiple projects simultaneously.

• Will work closely with Sr. Director of Brand and with external agency

Botanic Tonics is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Botanic Tonics reserves the right to defer or close a vacancy at any time.