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Content Marketing Manager UK (m/f/d)

EXTRA HOLIDAYS

Remote:

Full Remote

Contract:

Fixed term

Experience:

Mid-level (2-5 years)

Work from:

United Kingdom

Offer summary

Qualifications:

At least 3 years of experience in content creation or marketing, University degree in Marketing or related fields, Excellent written and verbal communication skills in British English, Experience with CMS, CRM, and analytics tools, Understanding of SEO and content accessibility.

Key responsabilities:

Plan customer journeys for effective content delivery
Create engaging marketing content across various channels
Manage a holistic content calendar ensuring brand consistency
Act as brand guardian for quality and regulations
Evaluate new content initiatives and user feedback

IU International University of Applied Sciences Education XLarge https://www.iu.de/

1001 - 5000 Employees

See more IU International University of Applied Sciences offers

Job description

Your missions

Grow with us! Start your career at IU International University!

We are currently looking for a Content Marketing Manager (m/f/d) to join our UK LIBF marketing team. This is a 2 year fixed position. The role is remote within the UK. Additionally, you will have the chance to attend occasional in-person meetings in London and Germany.

Your tasks

Plan customer journeys that ensure consistent, targeted, and engaging content delivery across all channels, including web, email, and paid media, to enhance audience engagement and drive conversions
Use creative ideas and copywriting abilities to write engaging and persuasive marketing content for a variety of communications channels that encourages audiences to progress in the customer journey
Manage a holistic content calendar and deliver, either personally or via supporting teams, content through key marketing channels such as web, email, SMS, and paid advertising - always ensuring brand consistency, timely delivery and best practice for each channel in mind
Contribute copy and scripts for the creation of visual and other assets utilising tools and managing internal design teams to enable the full delivery of your content
Together with experts in other internal teams and fellow team members, understand data and utilise systems to deliver your communications
Act as a brand guardian, ensuring production matches the guidelines, tone and regulatory requirements of the brand and countries. Input into brand evolution to improve market fit and results
Embrace a test-and-learn approach and evaluate the impact of new content initiatives through clearly defined hypotheses and measures of success
Proactively investigate user feedback and behavioural data to understand prospective student needs and deliver new initiatives from these insights

Your Profile

At least 3 years of experience in a comparable writing, content creation and/or marketing position ideally managing multiple brands and preferably (but not essentially) within a startup environment
A successfully completed university degree related to Marketing, Management, English language or Linguistics, Communication, Creative Writing or similar
Excellent written and verbal communication skills in British English which enable you to take complex ideas and turn them into simple and engaging prose for customers
Experience of using common tools for content evaluation and delivery such as CMS, CRM, Marketing Automation, Analytics tools etc.
Experience in user centered content design and a good understanding of how you can improve content accessibility
A good understanding of Search Engine Optimisation (SEO) and Search Engine Advertising (SEA), social media and other paid and organic channels
Speed and efficient processes in an agile project environment are just as important to you as they are to us
You are highly proactive, have a growth mindset, love to innovate, challenge the norm and put a theory to the test

We offer

Be you at IU and LIBF: We support and empower you to achieve your personal and professional goals. After all, your happiness significantly contributes to a positive and productive environment.
Mutual trust: It’s your job; We trust you and give you the greatest possible freedom to organise yourself.
Take your knowledge to a new level: Where if not with us? Benefit from free access to all our e-learning platforms, language courses and discounted study programmes. With us there is always something new to learn.
Rest well: We make an effort every day, but we also take the time to recharge our batteries. Profit from generous holiday entitlements, which increase after 2 years service and after 5 years’ service. With the flexibility to buy and sell annual leave, you can tailor your time off to suit your needs. Additionally, UK residents enjoy the perk of a workplace pension, securing your finances as you rest easy
Enjoy your birthday off: Spend it your way! To celebrate, we’re granting you an extra paid vacation day on your special day. If your birthday happens to fall on a non-working day, you can simply take off the next regular work day.
Feel the difference: Be part of our Culture of Everyone. A corporate culture in which you can be yourself and which promotes diversity, embraces individuality, and values teamwork and growth. We celebrate our success and see mistakes as learning opportunities. Together as a team.
Fun and wellbeing: Whether you’re looking for a fun night out or a moment of relaxation, you’ll find a perfect balance of excitement and wellness within our diverse community. From unforgettable parties and events organised by our Social Committee to rejuvenating activities led by our Wellbeing Group – there is something for everyone.

In 2023, LIBF joined IU Group, Germany’s largest private university group. Together, we embark on a mission to revolutionize online education. We are pioneers in delivering high-quality education, leveraging technology and innovation to meet the changing needs of students.

You find yourself in this profile and are looking for a new challenge? Then apply online now via our career portal.

If you have any further questions, please feel free to contact Marina at marina.meissner@iu.org

You can find more information at www.iu.org.

Words are followed by deeds: We take our “Culture Of Everyone” very seriously and would like to point out once again that you are welcome to join us, regardless of your origin, religion, gender, age or sexual orientation. Even if you have a disability, our doors are open to you. We look forward to a diverse coexistence here at the IU!