Director of Sales - NorCal

What We Do 

At C.A. Fortune, we aspire to maintain our position as the nation’s leading consumer brands agency. We realize how fortunate we are (pun intended) to offer comprehensive solutions to our clients. From sales management to marketing, all the way down to insights and e-commerce, our boutique service model offers a breadth of services to our clients. 

Who We Are 

People. Passion. Purpose. Our people are the core of our business. Our unique boutique service model allows our people to follow their passions with a purpose, all while delivering excellent services to our clients. We are committed to living out our values. We are fearless and curious innovators who lead with solutions, empower others, and do the right thing, always. We are a family-first organization and recognize the importance of a healthy and flexible work-life balance, a positive support system, and the power of diversity and inclusion. 

Overview of the Role 

• The Director of Sales is responsible for ensuring delivery of core business goals - delivering incremental sales and helping the team to foster trusting relationships that can be leveraged in the future. They are responsible for leading the sales team and ongoing processes at a regional level.  This person will be the lead for ongoing strategic planning and communication. They must be skilled at establishing and maintaining relationships, problem solving and finding creative solutions for unique obstacles in the day-to-day. The Director of Sales will be responsible for leading a team of sales managers and must work closely with them to drive revenue, develop go-to-market strategies, and establish and meet individual performance goals.   
• Location: Remote but must be local to Northern California or Pacific North West 
• Salary: $100,000 - $110,000 depending on years of experience and expertise
• Travel Requirements:  Up to 25% - Regional position; travel possibilities would include major industry shows, client meetings, team trainings, leadership trainings and travel to corporate offices 
• At C.A. we’re not looking for perfection, just people that want to commit to a us and grow their careers long-term. We are on a mission to build better brands that inspire healthier lifestyles for consumers and their families. If you’re looking for a sign to apply, here it is! 

What You’ll Do at C.A. Fortune

• People Leadership  
  • Effective at leading a team of Account Managers and Sales Support 
  • Facilitate a transparent collaborative partnership with clients & internal cross-functional team members  
  • Responsible for the implementation of CAF selling techniques  
  • Coordinate with clients to develop and implement any applicable specific brand training  
  • Participate in regular market interaction with team to understand the situation “on the ground” and provide active guidance and ongoing training, as necessary  
  • Ensure team is trained on appropriate tools and technology, and that those tools and technology are being put to proper use.  
• Collaboration Leadership  
  • Communicate with leadership on a regular basis to help problem solve and ensure best practices are being shared  
  • Provide direction to clients on the best way to package information that allows for the CAF team to understand and leverage the proper resources to execute respective responsibilities  
  • Act as the conduit of communication for all significant information flow with supervisors and the client teams, including regular communication with the client Director or Retail  
• End Game Attainment    
  • Skillfully maintain the existing sales portfolio, strive to establish and help the team to establish new customer relationships and seek out strategic partnerships  
  • Monitor metrics, obtain insights on business execution, and proactively offer suggestions to both supervisors and clients on ways to improve the likelihood of goal attainment   
  • Ensure that the team is motivated to achieve organizational and personal goals 

What You Should Bring to the Table 

• A demonstrated competency in multi-tasking and problem-solving with focus on meeting deadlines  
• Strong analytical and strategic thinker; can turn self-developed strategies/efficient processes into execution   
• Extremely organized and detail-oriented  
• Demonstrated ability to achieve high performance goals and meet deadlines in a fast-paced environment  
• Experience selling product direct to retailers and across multiple categories throughout the store   
• Experience working with both National and Regional distributors   
• Experience managing and planning trade spend   
• Advanced communications skills, ability to clearly articulate complex concepts in a concise manner and establish rapport quickly   
• Bachelor’s degree required  
• 7+ years of experience in a sales function required
• Experience in a people leadership position required

You Will Stand Out if  You Have

• Extensive experience working for or with a food & beverage broker/sales agency or consumer packaged goods 

Perks 

• 16 days of PTO
• 11 paid company holidays per year 
• 2 paid volunteer days per year 
• 3 months fully paid parental leave (regardless of gender) 
• Medical, dental, and vision 
• Paid company life insurance 
• 401k with company match 
• Summer hours (half day Fridays from Memorial Day thru Labor Day) 
• Work from home flexibility 

Come As You Are 

C.A. is committed to making our company more inclusive. Diversity fuels our innovation and better connects us to our clients, our colleagues, and our communities. Based on research, we know that women and other marginalized groups tend to apply to roles only when their experience perfectly matches the job description. That said, we encourage you to apply if you meet the majority of qualifications, especially if this role aligns with your career trajectory.