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Marketing Specialist (Crypto Exchange)

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

Ghana

Offer summary

Qualifications:

Experience in digital marketing, Knowledge of crypto exchanges and products, Strong analytical skills for campaign evaluation.

Key responsabilities:

Develop and execute marketing strategies for crypto exchange products.
Drive user retention, activation, and trading activity.
Collaborate with cross-functional teams to enhance performance metrics.
Plan and execute trading marketing campaigns across various platforms.
Analyze outcomes and optimize marketing efforts.

Quidax Financial Services Startup https://www.quidax.com/

11 - 50 Employees

See more Quidax offers

Job description

Your missions

About Quidax

We are a crypto startup and we are passionate about connecting people to alternative financial systems. At the core we believe that innovation in money didn’t end with dollars, pounds, and money as we know it today, there has to be something that pushes us as a race forward. We are betting it’s crypto because we’ve seen how it connects the world and makes the world significantly smaller financially. Our mission is to make it insanely simple for people to access & experience crypto products. Our vision is to create a world where sending money and value around the globe is as easy as sending a text message, and we believe this future is going to be brought to you, courtesy of digital currencies.

What you will be doing

Lead the development and execution of marketing strategies specifically tailored for crypto exchange products, with a focus on wallets, trading campaigns, and user engagement initiatives.
Create and implement marketing initiatives that drive user retention, activation, and overall trading activity.
Collaborate with product, sales, and customer success teams to align marketing efforts with business goals and enhance key performance metrics like trading volume, user growth, and customer satisfaction.
Develop comprehensive communication plans for the launch of new products and features on the crypto exchange, ensuring clear messaging across all channels.
Managed and aligned multiple teams to ensure successful project delivery.
What your day-to-day looks like
Plan and execute trading marketing campaigns across multiple digital and social media platforms, targeting both new and existing users.
Analyze and interpret trading campaign outcomes, tracking key metrics such as retention, conversion rates, and overall user engagement to optimize campaigns and ensure success.
Work closely with product teams to ensure that marketing strategies are aligned with new features or product releases, including wallet functionalities and advanced trading tools.
Create and execute communication plans for product and feature launches, coordinating cross-departmental efforts to maximize visibility and impact.