Marketing and Customer Acquisition Specialist

This is a remote position.

• Part-time
  
• 20 hours per week or 4 hours per day
  
• Monday - Friday
  
• Flexible anytime between 8:00 AM - 6:00 PM Sydney Time | 5:00 AM - 3:00 PM MNL
  

Key Responsibilities

1. Branding & Website Design
   

   • Objective: Build a recognizable, trusted, and modern brand image for our start-up business.
     
   • Actions:
     • Lead the development and execution of brand identity, including the creation of logos, taglines, color schemes, and overall brand voice.
       
     • Collaborate with web developers and designers to create a visually appealing, user-friendly website optimized for conversion and engagement.
       
     • Ensure that SEO best practices are implemented from the start, targeting keywords relevant to our business model.
       
     • Build a cohesive brand presence across all online platforms, including social media, email, and digital ads.
       
       

2. Digital Marketing Strategy
   

   • Objective: Implement a data-driven digital marketing strategy to attract both tradies and suppliers.
     
   • Actions:
     • Develop and execute digital marketing campaigns across multiple channels, including Google Ads, Facebook Ads, Instagram, LinkedIn, and YouTube.
       
     • Set up and optimize PPC (Pay-Per-Click) advertising campaigns, ensuring a high ROI by targeting the right demographics (e.g., small businesses, contractors, suppliers).
       
     • Use retargeting ads to engage users who have shown interest but haven’t signed up yet, using email and social media to re-engage these prospects.
       
     • Track and report on KPIs (conversion rates, website traffic, ad spend efficiency) to refine strategies continuously.
       
       

3. Content Marketing & SEO
   

   • Objective: Create engaging content that educates the target market, improves search engine ranking, and drives organic traffic.
     
   • Actions:
     • Develop a content strategy that includes blog posts, case studies, video tutorials, and infographics focused on solving common pain points for our potential clients.
       
     • Implement SEO strategies to improve the platform’s visibility on search engines, including on-page SEO, link-building campaigns, and content optimization.
       
     • Lead the production of video content, such as explainer videos, that showcases how our start-up works for our user base.
       
     • Collaborate with external writers, video producers, or designers as necessary to create high-quality, shareable content.
       
       

4. Early User Acquisition Campaigns
   

   • Objective: Drive early user sign-ups from potential users using innovative acquisition strategies.
     
   • Actions:
     • Launch a referral program to incentivize existing users to invite others to join the platform.
       
     • Develop and implement an email marketing campaign targeting construction industry professionals, suppliers, and trade associations.
       
     • Plan and execute local and regional campaigns (digital and physical) to introduce our start-up to key markets, focusing on high-concentration construction zones and trade communities.
       
     • Work with industry influencers (e.g., trade experts on YouTube or Instagram) to promote the platform and generate buzz among the target audience.
       
     • Attend trade shows, conferences, and networking events in the construction industry to build relationships and encourage adoption.
       
       

5. Data Analysis and Optimization
   

   • Objective: Use data and analytics to improve marketing efforts continually and maximize user acquisition.
     
   • Actions:
     • Use tools like Google Analytics, HubSpot, or Hotjar to track website performance and user behavior, refining the user journey to increase conversions.
       
     • Implement A/B testing for marketing campaigns to identify the most effective messaging and creatives.
       
     • Analyze data on user acquisition costs, customer lifetime value (CLV), and churn rates to optimize marketing spend and refine campaigns for better results.
       
     • Work closely with the sales and product teams to ensure alignment on user feedback, campaign effectiveness, and platform updates.
       
       

6. Growth Hacking and Experimentation
   

   • Objective: Drive fast-paced growth through innovative and low-cost marketing tactics.
     
   • Actions:
     • Identify and experiment with growth hacking strategies that leverage viral marketing, gamification, and innovative engagement tactics.
       
     • Develop partnerships with complementary platforms or service providers, offering co-marketing campaigns that reach wider audiences.
       
     • Implement user-generated content strategies (e.g., case studies or reviews from early users) to build credibility and drive word-of-mouth growth.
       
     • Continuously explore new tools and channels (e.g., TikTok for tradies, LinkedIn for suppliers) to stay ahead of industry trends.
       

Requirements

• 5+ years of experience in digital marketing, content marketing, or user acquisition roles, ideally in SaaS or marketplace platforms.
  
• Proven experience designing and managing PPC campaigns across Google Ads, Facebook Ads, LinkedIn, and other platforms.
  
• Strong experience with SEO and content marketing, including keyword research, content optimization, and link-building.
  
• Expertise in creating and managing email marketing campaigns with tools like Mailchimp, HubSpot, or ActiveCampaign.
  
• Ability to create or oversee the creation of high-quality visual content (videos, infographics, social media content).
  
• Experience with brand strategy and website design, working with UI/UX designers to optimize user experience.
  
• Familiarity with Google Analytics, SEMRush, Ahrefs, or other marketing analytics tools to track and measure campaign success.
  
• Experience with lead generation, CRM tools, and marketing automation systems (e.g., HubSpot, Marketo).
  
• Proven track record of managing user acquisition funnels and scaling platforms through growth hacking techniques.
  
• Excellent communication skills, with the ability to collaborate effectively across design, product, and sales teams.
  

Bonus Skills

• Experience in the construction industry or with marketing tech solutions for B2B.
  
• Familiarity with video marketing and YouTube SEO.
  
• Experience managing a marketing budget and demonstrating ROI from marketing spend.
  

Personal Attributes

• Creative: You’re full of ideas on how to attract users and build a recognizable brand.
  
• Data-Driven: You rely on metrics and data to make informed decisions and optimize campaigns.
  
• Proactive: You’re always looking for new ways to grow the user base and build awareness.
  
• Collaborative: You thrive working in a cross-functional environment, collaborating with designers, developers, and business teams.
  
• Results-Oriented: You’re focused on achieving tangible outcomes, like user sign-ups, engagement, and retention.