Retail Marketplaces Creative Strategist Lead

Description

Who We Are:

Acadia is a fast-growing digital marketing agency with a large retail unit that partners with some of the world’s most innovative brands on Amazon, Walmart, Target and more. We thrive on data-driven strategies, cutting-edge creative, and a passion for e-commerce success. Our team is growing, and we’re looking for a Retail Creative Strategist Lead to help take our retail creative services to the next level.

Who You Are:

• Experienced creative strategist with a strong background in e-commerce, especially within Amazon.
• Expert in optimizing creative for Amazon placements (PDP thumbnails, infographics, A+ content, sponsored brand placements, storefront, brand story).
• Strong client presentation skills.
• Data-driven and able to build strategies based on insights.
• Graphic design experience is a plus.
• Experience working on other retail platforms like Walmart or Target is a bonus.
• Collaborative leader who thrives in a fast-paced, team-oriented environment.
• Curious about trends, especially how AI will impact retail media and creative.
• Agency experience preferred.

What You Do:

As the Retail Creative Strategist Lead, you will:

• Collaborate with retail marketplaces team members & creative strategists to build and optimize creative strategies for clients, focusing on Amazon but potentially extending to platforms like Walmart and Target.
• Design data-driven creative strategies that maximize impact across Amazon’s touchpoints, including infographics, A+ content, video, brand story, and more.
• Present strategies to clients with confidence, ensuring clear communication and strong buy-in.
• Identify creative gaps and drive testing strategies using data insights.
• Work with the studio team to plan Amazon-specific photo and video shoots, ensuring assets are attention-grabbing and follow platform best practices.
• Oversee all retail creative projects, managing a small team, and working closely with project managers, designers, and copywriters to bring your vision to life.
• Stay up to date with industry trends, including developments in AI and how they might influence retail media and creative strategy.
• Support the sales team by developing retail-specific creative projects that meet client needs.

Qualifications

What Success Looks Like:

• Developing creative strategies that result in client approval and build excitement around our work.
• Achieving client sign-offs on creative projects within two rounds of revisions.
• Retaining and expanding client relationships by delivering impactful creative that drives positive results.
• Maintaining high client satisfaction, leading to continued partnerships and business growth.
• Helping to position Acadia as a thought leader in retail creative by staying at the forefront of industry trends.