Area Sales Manager Benelux & Nordics

LACROIX’s Environment Activity offers its public and private customers solutions for Smart Water, Smart HVAC (Heating, Ventilation, and Air Conditioning) and Smart Grids for remotely monitoring and managing their water and energy infrastructures.  

With the objective of becoming a world leader in industrial IoT for critical applications in water and energy network infrastructures, LACROIX provides support for Smart Environment transition, in the face of challenges around dwindling natural resources, urbanization, digitalization and cybersecurity. Based across five countries, and with a revenue of 83 million euros in 2023, LACROIX’s Environment Activity is represented by some 300 employees. 

As a publicly listed family-owned mid-sized with a proforma turnover of €761M in 2023, LACROIX works with its customers and partners to connect the world of today with the world of tomorrow. It aims to help them build the industry of the future and benefit from the innovation opportunities all around them, offering them the equipment and solutions needed for a smarter world.  

You are willing to share common goals and team up with an innovative, ambitious, and committed group to help build the future?  

Join us!  

Your principal missions will be to develop sales market by prospection, promotion and prescription of LACROIX Environment solutions with a rigorous follow-up of the established commercial action plan on its geographical area (BENELUX & NORDICS). You will work in perfect coordination with LACROIX Sofrel partners in the covered countries.

Your mission:   

✅ You will prospect new customers and new accounts and develop our Channel Partners and be responsible of the forecast and the sales area

✅ Your task will be to systematically expand our market position and make sure LACROIX Sofrel Solutions are the preferred supplier in your markets

✅ You will support sales projects and complex technical inquiries. As a member of a dedicated team, you will build up convincing customer-specific solutions together with your partner and your technical support colleagues in France, which you will also present to the customer if required.

✅ Reporting to the Sales Director, you will collaborate in the analysis of market needs (according to countries) and in the adaptation of the offer

✅ You will assist the Marketing department by doing actions of communication and promotion

• Qualification as sales engineer or equivalent in this segment of electrical engineering (e.g automation technology); Several years of experience in solution-oriented technical sales to water/hvac utility companies
• Good knowledge of the decision-making structures of our markets
• Enjoy familiarizing yourself with new technologies
• Comfortable with MS Office and sales software
• Good negotiation skills
• You speak English and Dutch fluently. French would be a true plus as you will cover Belgium.

What we offer:

• Stimulating work environment: a dynamic, supportive team with a pleasant working environment near the forest.
• Career development opportunities: training, internal mobility...
• Corporate culture: innovation, collaboration, and customer satisfaction oriented
• Benefits: company car, Sustainable Mobility Package
• Work/life balance: flexible working hours
• A positive impact strategy: LACROIX is committed to creating sustainable business models and developing eco-efficient solutions. The Environment Activity CSR Committee is mobilized to carry out local actions.

Recruitment process:

• Review of your application by the HR team
• Interview with our HR Development Manager and Team Manager
• Interview with our HR Director and the Team Manager's N+1

When you will join us:

• We prepare a personalized induction program.
• Your feedback counts, so don't hesitate to share your ideas with us.
• We provide regular HR/Manager follow-up

Our differences bring us together: LACROIX recognizes the values of diversity, equity, and inclusion, and is committed to giving equal consideration to all application.