Job location: Remote United States
Company: Wiley
This is a part time role (20 hours per week) and the target base pay range is pro-rated appropriately.
About The Role
This is a unique opportunity for a dynamic and results-driven Digital Marketing Campaign Manager to join our Courseware Marketing Team and take charge of developing, executing, and overseeing digital marketing campaigns that generate high-quality leads, build awareness, and increase engagement.
In this tactical role, the Digital Marketing Campaign Manager will collaborate closely with our Marketing Managers and other stakeholders to create and implement campaigns across multiple platforms and channels that resonate with our target audience throughout its customer journey.
Excellent communication, storytelling, presentation, planning, and project management skills are crucial. This position collaborates closely with Field Marketing, Product Marketing, Content Marketing, Design, and Sales colleagues to execute digital campaigns for zyBooks’ courseware products.
How You Will Make An Impact
- Plan, execute, and monitor multi-channel digital marketing campaigns that resonate with higher education professors.
- Partner with Marketing Managers to develop campaign strategies and plans.
- Ensure all campaigns align with branding guidelines and maintain a high standard of quality.
- Apply an experimentation mindset to drive, test, learn, and optimize marketing campaigns.
- Utilize marketing automation and email nurturing to engage and convert prospects and customers throughout the buyer journey.
- Compile regular reports on campaign performance and results.
- Continuously improve campaigns based on data-driven insights and feedback.
- Own and manage the marketing campaigns calendar.
- Manage campaign budgets and timelines to ensure timely and within-budget delivery.
Desired Skills
- BA or BS Degree
- 2+ years of experience with a proven track record in developing multi-channel campaigns.
- Strong copywriting, project management, organizational, and communication skills.
- Analytical skills that lead to effective product management and differentiation.
- Proficiency with marketing automation software.
- Proficiency with CRM software.
- Highly motivated, achievement-oriented, and capable of juggling multiple priorities.
- Organized, detail-oriented, and self-directed team player with a positive attitude.
- Passion for finding new ways to reach and engage audiences.
- Proven ability to build relationships across various stakeholders.
About Wiley
Wiley is a trusted leader in research and learning, our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the world’s most important challenges. We are advocates of advancement, empowering knowledge-seekers to transform today’s biggest obstacles into tomorrow’s brightest opportunities.
With over 200 years of experience in publishing, we continue to evolve knowledge seekers’ steps into strides, illuminating their path forward to personal, educational, and professional success at every stage. Around the globe, we break down barriers for innovators, empowering them to advance discoveries in their fields, adapt their workforces, and shape minds.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual’s status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers and learning champions all while striving to support the health and well-being of all employees, for example we offer meeting-free Friday afternoons allowing more time for heads down work and professional development.
When applying, please attach your resume/CV to be considered.
Location/Division:
United States
Job Requisition
R2401601
Remote Location:
Yes
Target Base Pay Range
$35,050 - $50,250
