Mid-Market Sales Development Representative (SDR)

Mid-Market Sales Development Representative (SDR)

Sinch is a global leader in cloud communications, offering a diverse range of messaging, voice, and email solutions that empower businesses to connect with their customers seamlessly. Our tools are crafted to help enterprises build and maintain meaningful relationships with their audiences, with a strong emphasis on scalability, security, and innovation.

Essence of the Role:

The Mid-Market SDR will be responsible for generating and qualifying leads within the mid-market segment. This role involves identifying potential clients, initiating contact, and setting up meetings for the sales team. The ideal candidate will possess a strong understanding of mid-market dynamics and have the ability to engage decision-makers effectively.

Key Responsibilities:

1.    Lead Generation:

• Research and identify mid-market companies that could benefit from our products/services.
• Use various tools and platforms to gather contact information and build a pipeline of potential leads.

2.    Outreach and Engagement:

• Initiate contact with potential clients through cold calling, emailing, and social media outreach.
• Develop and deliver compelling messaging tailored to the needs and challenges of mid-market businesses.

3.    Qualification:

• Assess the needs and budget of prospective clients to determine their fit for our offerings.
• Conduct initial discovery calls to understand the prospect’s pain points and requirements.

4.    Appointment Setting:

• Schedule and coordinate meetings or product demos between qualified leads and the sales team.
• Ensure a smooth handoff of information and follow-up with both prospects and internal teams.

5.    Pipeline Management:

• Maintain accurate records of all interactions and pipeline status using CRM software (e.g., Salesforce, HubSpot).
• Track and report on key performance metrics, including call volume, lead conversion rates, and appointment-setting success.

6.    Collaboration:

• Work closely with the sales team to understand their needs and provide insights on lead quality and market trends.
• Share feedback and best practices to improve outreach strategies and messaging.

7.    Market Research:

• Stay informed about industry trends, market conditions, and competitive landscape.
• Use this knowledge to tailor outreach and identify new opportunities. 

In order to be successful in this role, you should have:

• 1-3 years of experience in a sales development or lead generation role, preferably targeting mid-market businesses.
• Strong communication and interpersonal skills, with the ability to engage and influence decision-makers.
• Familiarity with CRM systems (e.g., Salesforce, HubSpot) and sales engagement tools.
• Understanding of mid-market sales cycles and the challenges faced by mid-sized businesses.
• Bachelor’s degree in Business, Marketing, or a related field is preferred.

Our Commitment

We are dedicated to building an engaged and hardworking workforce in an environment that is inclusive, supports flexibility, and embraces diversity.

Our core values—Dream Big, Win Together, Keep It Simple, and Make It Happen—create a culture that encourages diverse thinking, skills, and experiences to drive innovation and improve business results.

Your Life at Sinch

At Sinch, being a Sincher means continuously learning and pursuing new challenges. Whether you work in our offices, from home, or in a hybrid model, we celebrate change and embrace the unknown. You’ll roll up your sleeves and make a meaningful impact on the world.

The path to success is always upward, and opportunities are closer than you think. It’s time to chase answers, tackle challenges, and follow your dreams.

Ready to join us on this journey? Apply now!

If this role isn’t what you’re looking for, please consider other open roles on our career page: Sinch Careers