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Salesforce Strategic Consultant

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Senior (5-10 years)
Work from: 
Massachusetts (USA), United States

Offer summary

Qualifications:

Five+ years of marketing experience, Salesforce Marketing Cloud experience, Undergraduate degree in Business or Marketing, Outstanding written communication skills, Experience in cross-channel marketing.

Key responsabilities:

  • Creating customized roadmaps for clients
  • Consulting clients through Salesforce transformations
  • Promoting a data-driven culture and success measurement
  • Supporting campaign ideation and strategy
  • Analyzing performance and providing insights
ListEngage logo
ListEngage Marketing & Advertising SME https://www.listengage.com/
51 - 200 Employees
About ListEngage
Digital Marketing Powerhouse with Expertise in 1:1 Messaging via Email Marketing, Social Media & Mobile Marketing ListEngage is a full-service interactive marketing company that helps enterprises increase ROI by having a laser sharp focus on their email marketing, social media and mobile marketing campaigns. ListEngage deploys highly targeted, 1:1 communications for our clients that include top online retailers, technology firms, and financial services. ListEngage is composed of a select team of experienced, highly motivated, analytical, and results-driven digital marketers, creatives, and techies ListEngage supports clients in an array of industries, and offers an unblemished record of superior execution, on time performance, and exceeding expectations. ListEngage recognizes that trust, registrations, subscriptions and eventually customers are earned over time. People buy when they are ready to buy and do so from people and companies they recognize, respect and trust. Our team helps clients develop and sustain relationships with their prospects and customers ListEngage finds, qualifies, contacts, engages & gathers extensive data on prospects. We work with our clients to develop and automate the distribution of content that is read by their prospect and customer base via email, social media and the mobile channel. We help assure that the content matches the medium and is impactful across an array of devices. We analyze and present execution performance on every assignment
See more ListEngage offers

Job description

 


We believe that digital transformation can be a force for good, improving the lives of everyone involved. To achieve this mission, we rely on a team of techno marketers that know Salesforce. We have been an ExactTarget and Salesforce partner since 2003, before there was an ecosystem.  Over 20 years, we have been privileged to help some of the world’s most celebrated brands on their path to digital transformation. 

We accomplish this with incredible people. As the country’s largest independent Salesforce Marketing Cloud partner, backed by Salesforce Ventures, ListEngage is excited to identify and add the right technical seller to support ListEngage’s accelerated growth.


About the Role: 


We are currently seeking an experienced Strategic Consultant to support our enterprise clients. Your role will be critical in helping clients to optimize ROI and brand advocacy leveraging the Salesforce Clouds and related tools. We do this by understanding business requirements and program goals, making recommendations in line with digital marketing best practices and innovations, and aligning those initiatives with the capabilities in Salesforce and integrated platforms.

A successful Strategic Consultant will feel comfortable and confident working with marketing professionals from enterprise corporations on initiatives such as strategic planning and roadmapping, campaign planning, audience targeting and personas, personalization across channels, analysis of marketing KPIs and ROI, email deliverability, testing strategy, and making general recommendations for marketing program improvement.
Duties & Responsibilities: 

In this position, you will be aligned to a client or multiple clients as their Salesforce strategy expert. You will provide consultative guidance on topics including:


  • Creating client-customized, vision-to-value roadmaps that include Marketing + AI + Data + CRM

  • Consulting clients through Salesforce-related business transformations

  • Promoting a measurement- and data-driven culture, establishing critical benchmarks and strategies for measuring success

  • Serving as an expert in marketing best practices, coordinated and personalized across email, digital display advertising, SMS, push, and social

  • Supporting campaign ideation

  • Leveraging data and marketing automation for improved personalization and relevancy

  • Using AI to gain efficiencies, bolster insights, and improve customer experiences

You will also be responsible for:

  • Being a client advocate, visionary, evangelist, storyteller, and subject matter expert

  • Analyzing program performance and providing actionable insights 

  • Supporting Quarterly Business Reviews and Customer Journey Mapping workshops

  • Providing support as needed to the Sales and Marketing teams 

  • Staying up-to-date on the latest in digital marketing technology, data management, and Salesforce features and capabilities 

  • Developing thought leadership, championing ListEngage POVs and solutions

  • Being comfortable with ambiguity and an ever-evolving digital landscape


Education & Experience Requirements: 

  • Five+ years of experience in a marketing role

  • Salesforce Marketing Cloud experience 

  • Outstanding written communication skills 

  • Excellence in creating compelling proposals and solution visualizations

  • Experience in the design and facilitation of workshops

  • Experience in cross-channel marketing, particularly email, SMS, and digital advertising

  • Expertise in creating strategies to measure success, and then creating, analyzing, and communicating performance reporting

  • Undergraduate degree required (ideally in Business or Marketing) 

  • Ability to work in the United States


Preferred Experience: 


  • Salesforce Marketing Cloud certifications/accreditations, which may include:

    • Marketing Cloud Engagement Email Specialist, Administrator, Consultant, and/or Developer

    • Marketing Cloud Account Engagement Specialist/Consultant

    • Data Cloud Certification

    • Marketing Cloud Personalization Accreditation

    • Marketing Cloud Intelligence Accreditation

  • Prior agency experience

  • Retail, loyalty, and ecommerce experience

  • Experience with marketing platforms and technologies such as: CDPs, ESPs, CRMs, BI platforms, web analytics platforms, inbox placement tools, ecommerce platforms, social listening/publishing tools, generative AI tools, etc.

  • Salesforce Sales Cloud, Service Cloud, Tableau, and/or Commerce Cloud experience

  • Email deliverability experience


Knowledge, Skills & Abilities: 


  • Excellent presentation skills and executive presence

  • Positive, customer-centric attitude

  • Ability to create and analyze campaign performance reporting

  • Curious, problem-solving nature

  • Proven leadership abilities 

  • Ability to drive success among cross-functional teams, working with multiple clients and competing priorities


If you’re interested, so are we! Send your resume our way, and we’ll contact you for a phone interview if you meet qualifications

At ListEngage, we aim to change the world by challenging the traditional consulting model by building a flexible, delivery focused organization that can deliver on the promise that we have made to each other. We are an equal opportunity employer and love diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.

Required profile

Experience

Level of experience: Senior (5-10 years)
Industry :
Marketing & Advertising
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Cross-Channel MarketingPresentation TrainingSalesforce Marketing CloudCustomer CentricityMarketing SoftwareMarketing StrategiesWorkshop FacilitationCampaign ManagementRetail ExperienceData AnalysisPerformance ReportingSalesforce

Other Skills

  • Leadership
  • Problem Solving
  • Verbal Communication Skills
Are you interested?

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