Social Media Strategist

1. Mission

The mission of the Social Media Strategist for the Beauty unit is to develop and execute a comprehensive social media strategy that aligns with our brands' values and business goals. This includes creating tailored content strategies for each social channel, producing engaging content, and ensuring timely and accurate completion of all social media tasks. The strategist will provide specific content ideas and insights to the Social Media Coordinators for effective weekly planning, while crafting a unique and recognizable brand voice through compelling copy for posts and events.

Additionally, the strategist will lead efforts to grow our following, reach, and engagement, establishing a distinct community through data-driven analytics and rapid iteration. They will take ownership of content success metrics, regularly updating Asana goals and project updates. Collaboration with influencers, brand ambassadors, and the Customer Care team is crucial to maintain relevant conversations and a positive social media experience. The strategist will also support the Brand Ambassador program with a dedicated strategy to enhance recruitment efforts, ensuring our brands stay connected with our audience through innovative and engaging social media tactics.

2. General Accountabilities

Main Responsibilities:

• Develop a social media strategy aligning with our brands' values, business goals, and Trafilea social handles.
• Create a content strategy for each social channel, focusing on producing engaging content that differentiates each channel and increases our following. Ensure all social media tasks or deliverables for the day are done in a timely and correct manner.
• Provide concrete and specific content ideas, insights, and findings to Social Media Coordinators to ensure they consider them in their weekly content planning.
• Establish a unique and recognizable brand voice by crafting compelling, inspiring, and honest copy for social media posts, content, and live events.
• Plan, lead, and execute strategies to grow our following, reach, and engagement, while building a distinct community.
• Fill out social media tactics on Special Sales and Product Launches SOSTACs.
• Utilize data-driven analytics to track key performance indicators (KPIs), generate valuable insights, and rapidly test and iterate to evolve our social strategy.
• Take ownership of content success metrics and analytics, consistently tracking and measuring results, gathering insights, and optimizing content for conversion. Update Asana Goals on a weekly basis and create Asana Project Updates on a monthly basis.
• Maintain communication and collaborate with our network of influencers and brand ambassadors through user-generated content (UGC), unique content partnerships, and activations.
• Have weekly tactical meetings with Social Media Coordinators and Brand Manager to tackle blockers, concerns, upcoming projects or tasks or strategic matters.
• Identify trends and ongoing opportunities to ensure that our brands remain part of relevant conversations.
• Coordinate with the Customer Care team to provide a positive social media experience, maintaining the appropriate tone for each brand and channel.
• Support the Brand Ambassador program with a dedicated social media strategy to increase recruitment efforts.