Paid Search (SEM) Specialist

OVERVIEW

Do you live, eat and breathe algorithms? Are you always competing with your entourage to have the highest ranking? Are you constantly looking at how to optimise the world around you?  Are you passionate about helping brands rank in the platforms where their customers are searching for their products and services.  If so, this may be the perfect opportunity for you.  The Search Engine Marketing Specialist will drive the strong performance of paid search programs, facilitating the achievement of campaign and business objectives for our clients. 

WHAT YOU WILL DO

• Search Marketing Campaigns
  • Participate in the development of search engine marketing (SEM) media plans and media plan proposals for clients showcasing KPIs to determine success for B2C, B2B, CPG brands.
  • Research and recommend search improvement options for media programs, including Performance Max, Shopping, Ad Extensions, Bidding etc.
  • Gather and develop campaign elements for set-up (ad text, tracking, keywords, etc)
  • Develop text ads as required
  • Deploy/upload/traffic the campaigns
  • Engage with partner firms (e.g. Google, Bing)
  • Monitor campaign performance on a daily basis
  • Develop and implement optimization strategies to improve the performance of campaigns (including bid adjustments, ad text changes, keyword adjustments)
  • Ensure the consistent and proper evolution of the search marketing service offer and implementation of best practices

• Retail Media Campaigns
  • Be involved in the development and activation of the Search aspect in retail media campaigns, not limited to Walmart Connect, Roundel, Criteo, Instacart etc.
  • Co-Manage digital retail media campaigns across retail media networks, owning the campaigns from creation through ongoing optimization to deliver specified KPI’s 
  • Drive retail media success through strategic platform expertise and innovative thinking by reviewing and implementing new tools and ad types.

• Reporting and Continuous Improvement
  • Pull required data for campaign and project reports, including metrics such as Impression Share, CPC, CTR, CPA, ROI.
  • Develop ongoing reporting of campaign performance
  • Provide insights into and recommended action items based on campaign performance
  • Participate in the development of best practice guidelines for related service offers

• Innovation
  • Propose innovative service offerings within the realm of paid and organic search
  • Propose innovative optimization strategies for client campaigns
  • Identify tools to facilitate optimization measures

• General
  • Assistance with completion of general departmental tasks, as required

WHAT YOU WILL BRING

• Experience
  • Previous experience in a similar role (1 plus years)
  • University degree or college diploma in a related field

• Skills
  • Knowledge of Google Ads (must be Google Ads certified)
  • Knowledge of Analytics tools (specifically Google Analytics), including setting up of UTM tagging, dashboards and data extraction for reporting
  • Knowledge of SA360
  • Knowledge of Google Data Studio (Looker)
  • Knowledge of Performance Max
  • Strong analytical skills
  • Strong written and oral communication skills 
  • Strong presentation skills
  • Creative and innovative in approach

• Interests
  • Strong interest in search marketing 
  • Strong interest in digital marketing and its evolution
  • Curious, by nature