Remote Work
Shift/Hours: PST
Job Overview:
We are looking for a Growth Marketing Manager to work closely with the President, Marketing Manager, and Community Director to grow and nurture our customer base through ongoing marketing campaigns using email & SMS flows, upsell/cross-selling, A/B testing, and more.
Responsibilities:
• Reporting to the Marketing Manager, the Growth Marketing Manager will have a critical role within a small, entrepreneurial team to drive success and profitability.
• The Growth Marketing Manager will develop, plan, and lead new lifecycle marketing initiatives to achieve ambitious growth targets and overall profitability.
• Specific responsibilities include conversion optimization, email / SMS, paid media, landing pages, upsell/cross-sell, and A/B testing.
• Lead lifecycle marketing as a business owner by developing strategies to acquire and retain customers, and drive top-line revenue growth.
• Develop and execute growth marketing plans, including email / SMS flows, upsell/cross-sell strategies, insert swaps, other marketing channel opportunities, landing pages, and paid media campaigns.
• Utilize a test-and-learn approach to all growth initiatives including key performance indicators, goals, and measurable outcomes.
• Collaborate with internal and external partners to drive e-commerce conversion, average order value, retention, and return on ad spend.
• Provide input to the product development process based on learnings from lifecycle marketing.
• Understand consumer behavior and drivers by measuring key lifecycle metrics (e.g., average order value, clickthrough rates, conversion rates, cost per metrics).
• Have a strong understanding of the competitive DTC landscape and be acutely aware of new techniques, identify best practices among the competition, and anticipate market shifts.
• Prepare marketing performance reports and present with confidence to executive management.
Requirements
Benefits
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