Job description

Remote Work
Shift/Hours: PST

Job Overview:

We are looking for a Growth Marketing Manager to work closely with the President, Marketing Manager, and Community Director to grow and nurture our customer base through ongoing marketing campaigns using email & SMS flows, upsell/cross-selling, A/B testing, and more.

Responsibilities:

• Reporting to the Marketing Manager, the Growth Marketing Manager will have a critical role within a small, entrepreneurial team to drive success and profitability.

• The Growth Marketing Manager will develop, plan, and lead new lifecycle marketing initiatives to achieve ambitious growth targets and overall profitability.

• Specific responsibilities include conversion optimization, email / SMS, paid media, landing pages, upsell/cross-sell, and A/B testing.

• Lead lifecycle marketing as a business owner by developing strategies to acquire and retain customers, and drive top-line revenue growth.

• Develop and execute growth marketing plans, including email / SMS flows, upsell/cross-sell strategies, insert swaps, other marketing channel opportunities, landing pages, and paid media campaigns.

• Utilize a test-and-learn approach to all growth initiatives including key performance indicators, goals, and measurable outcomes.

• Collaborate with internal and external partners to drive e-commerce conversion, average order value, retention, and return on ad spend.

• Provide input to the product development process based on learnings from lifecycle marketing.

• Understand consumer behavior and drivers by measuring key lifecycle metrics (e.g., average order value, clickthrough rates, conversion rates, cost per metrics).

• Have a strong understanding of the competitive DTC landscape and be acutely aware of new techniques, identify best practices among the competition, and anticipate market shifts.

• Prepare marketing performance reports and present with confidence to executive management.

Requirements

3-5 years in an industry marketing position, ideally in DTC ecommerce
Data-driven, technically competent detail-oriented, creative problem solver with a track record in performance marketing
Experience with managing and optimizing online marketing tactics and CRM with an emphasis on efficient spending to generate high ROI
Proficient in Klaviyo (or similar)
Familiarity in Photoshop and Canva a plus
Reliable and punctual
Excellent communication skills (both verbal and written)
Outgoing and sociable
Ability to work under pressure and prioritize
Detail oriented – organized – self-motivated
Must enjoy the outdoors! Familiarity with lifestyle, outdoor, and outdoor lifestyle brands is a huge plus.