Performance Marketing Specialist (TR, Remote)

Performance Marketing Specialist 

Full-Time, Remote

About Optimum7:

Welcome to Optimum7, where the pulse of Miami fuels our team of digital innovators and tech pioneers. We're on the lookout for a Performance Marketing Specialist based in Turkey. If you're ready to leverage cutting-edge technology and drive transformative results across digital platforms, we want you on our team. Join us in shaping the future of digital marketing—where creativity meets precision in every campaign. 

Before you dive into the details of this post, please check out this message from our CEO, Duran Inci: https://video.optimum7.com/v/J6Xrkb

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In this key role, you will:

• Develop and execute performance marketing strategies, focusing sharply on ROI and maximizing conversions.
• Manage and optimize significant advertising budgets to achieve exceptional outcomes.
• Analyze data thoroughly to deliver detailed reports on campaign performance.
• Work closely with Account Managers and our SEO team to ensure a unified marketing approach.
• Manage Google PPC, Pmax campaigns, retargeting, and client budget management.
• Create and manage campaigns for e-commerce and B2B clients.
• Develop strategies for campaign creation and management, including when to retarget and activate retargeting on social media.
• Adjust manual CPC (Cost Per Click) based on performance analysis or automate CPC adjustments as needed.
• Optimize Google Ads by checking details, competition times, and adjusting CPC accordingly for e-commerce campaigns, particularly during peak periods like summer holidays.
• Integrate product feeds and provide consultation to clients about product feed suggestions.
• Aim for high ROAS in all campaigns.
• Provide bi-weekly reports to clients using Loom.
• Resolve client issues, such as lead quality and reach, through monthly calls and detailed reporting with the PPC manager.

We're seeking a professional who:

• 3 years + experience in running performance marketing campaigns, particularly in Google Ads.
• Demonstrates a proven track record in managing substantial monthly ad budgets.
• Possesses strong English skills for top-tier communication and reporting.
• Is familiar with TikTok, LinkedIn, Instagram, Facebook, and Programmatic ads (nice to have).
• Has knowledge of Bing and Microsoft Edge campaigns, including setup and management (extra).

🌐 Learn more by visiting us at: www.optimum7.com

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Optimum7 is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.