Demand Generation Specialist

Job Title: Demand Generation Specialist

Location: Chennai

Experience: 2-3 Years

Notice Period: Immediate Joiners Preferred

Job Description

We are seeking a highly motivated and results-driven Demand Generation Specialist with 2-3 years of experience in IT services and consulting. The ideal candidate will have a strong background in cold calling, email marketing, and lead generation strategies.

Key Responsibilities:

• Execute demand generation strategies to drive awareness, engagement, and conversion of leads.
• Conduct cold calling to identify and qualify potential leads.
• Develop and implement email marketing campaigns to nurture leads and convert them into customers.
• Collaborate with the sales and marketing teams to create compelling messaging and content for demand generation activities.
• Track and analyze campaign performance metrics to optimize future campaigns.
• Maintain and update the CRM system with lead information and activities.
• Participate in regular team meetings to discuss campaign progress and results.

Key Skills:

• Cold Calling
• Email Marketing
• Lead Generation
• CRM Management
• Campaign Analysis
• Content Creation
• Communication Skills
• Data Analysis

Required Qualifications:

• 2-3 years of experience in demand generation, with a focus on IT services and consulting.
• Proven experience in cold calling and generating leads.
• Strong proficiency in email marketing tools and CRM systems.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Bachelor's degree in marketing, Business, or a related field is preferred.