Content Writer (EGGS - 05312024 - FTCW)

Position: Content Writer

Number of hours: 40 hours/week

Schedule: EST

Tasks:

Research and Analysis

• Stay updated on the latest trends in finance and real estate markets.

• Analyze financial data, real estate statistics, and market reports to extract meaningful insights.

• Monitor and analyze content produced by competitors to identify gaps and opportunities.

Content Creation and Promotion

• Write informative articles and blog posts on market trends, investment strategies, property management, mortgage advice, and financial planning.

• Develop detailed reports and whitepapers that provide in-depth analysis of specific finance and real estate topics.

• Write case studies showcasing successful projects, investments, or financial strategies.

• Create comprehensive guides and ebooks on various finance and real estate aspects, such as buying/selling property, investment techniques, and financial literacy.

• Share and promote content on various social media platforms to increase reach and engagement.

• Develop content for email newsletters and campaigns to nurture leads and engage with the audience.

• Write guest posts for reputable finance and real estate blogs and websites to build authority and drive traffic.

SEO and Keyword Optimization

• Identify and incorporate relevant keywords to improve the visibility of content in search engine results.

• Optimize content for search engines by following best practices in SEO, such as proper use of headings, meta descriptions, and internal/external linking.

Content Strategy and Planning

• Develop and manage a content calendar to ensure consistent and timely delivery of content.

• Understand the target audience and tailor content to meet their needs and preferences.

• Develop and implement a content strategy that aligns with business goals and marketing objectives.

Editing and Proofreading

• Edit and proofread content to ensure accuracy, clarity, and consistency.

• Ensure that content complies with relevant industry regulations and guidelines.

Collaboration and Communication

• Work closely with marketing, sales, and other departments to ensure content aligns with overall business strategy.

• Subject Matter Experts: Collaborate with financial analysts, real estate experts, and other subject matter experts to gather insights and validate information.

Performance Monitoring and Reporting

• Use tools like Google Analytics to monitor the performance of content and understand user behavior.

• Prepare regular reports on content performance, highlighting key metrics such as traffic, engagement, and conversion rates.

• Use insights from performance data to optimize existing content and inform future content strategies.

Requirements:

• Proven experience as a content writer, preferably with a portfolio that includes finance and real estate topics.

• Excellent communication skills to collaborate effectively with team members, subject matter experts, and clients.

• Deep understanding of financial principles, investment strategies, financial markets, personal finance, and corporate finance.

• Comprehensive knowledge of real estate principles, property management, market analysis, real estate laws, and mortgage processes.

• Excellent writing, editing, and proofreading skills with the ability to produce clear, engaging, and informative content.

• Ability to explain complex financial and real estate concepts in an accessible and comprehensible manner for a general audience.

• Prior experience in finance, real estate, or a related field is highly valuable.

• Strong research skills to gather accurate and up-to-date information from reliable sources.

• Ability to analyze and interpret data, market reports, and trends to create insightful content.

• Understanding of SEO principles and techniques to optimize content for search engines.

• Familiarity with content marketing, social media platforms, and digital marketing strategies to promote content effectively.

• Experience with CMS platforms like WordPress, Drupal, or Joomla.

• Proficiency with tools like Google Analytics, SEMrush, or Ahrefs to track and analyze content performance.

• High attention to detail to ensure accuracy and quality in all content produced.

• Strong organizational and time management skills to handle multiple projects and meet deadlines.

• Ability to generate fresh and engaging content ideas that appeal to the target audience.

• Flexibility to adapt writing style and tone to different types of content and audiences.

• Commitment to ongoing education and staying updated with the latest trends, regulations, and developments in finance and real estate.